Research news

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Digital Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Research news

SAARF AMPS December 2013 Topline results

11 Apr 2014 10:47
SAARF AMPS Dec 13 is the picture of stability, with few significant changes coming through in the data.
Contributing to this stability is the re-use of the small-urban/rural sample from the previous AMPS release. Usually, each new AMPS release introduces a new small-urban/rural sample, covering the next six months of the year. For AMPS Dec 13, the SAARF Board decided not to interview the small-urban/rural sample in the July to December 2013 period, but to re-use the January-June 2013 data.

The result of this is that any changes seen in this release are from audience shifts in large urban areas: metros, cities and large towns, all with community sizes of over 40,000.

Trending data

AMPS Jun 13 (July 2012-June 2013) marked the start of a new trendline for media, following the inclusion of new population estimates modelled on data from Statistics SA's Census 2011.

The new population estimates had a marked effect on AMPS Jun 13, radically changing the playing field so that surveys prior to the update were not comparable.

AMPS Dec 13, as the second release after the population update, can be trended against AMPS Jun 13.

Download SAARF AMPS December 2013 Topline results.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.