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Research news

SAARF RAMS Dec 2013 - National listening levels

5 Dec 2013 08:50
RAMS Dec 2013 covers fieldwork done from the beginning of July to mid-October 2013.
Total listening levels
  • Seven-day listening (p7d) - 89.3% of the adult (15+) population consumes radio. Listening in Pretoria rose significantly over the previous survey.
    Average Monday to Friday listening - 68.8%
    Saturday listening - 65.3%
    Sunday listening - 64.8%
Time spent listening

Time spent listening declined by three minutes per day over RAMS Nov 2013, taking the average time spent listening to three hours, 29 minutes.

Average listening per week declined over the previous survey to 24 hours, 24 minutes a week, down to levels seen in RAMS Aug 13.

Individual station data

No individual radio station showed a significant change in listenership over the previous survey. Current listenership can also not be compared to data prior to this last survey, due to the introduction of a population update in RAMS Nov 2013 that established a new trend line for the medium.

Audience figures for new stations

Power 98.7 has its first large-urban result in this survey: across the week, 0.2% of adults listen to the station, which is an audience of 61,000. Average Monday to Friday reach is 0.1%, with an audience of 20,000.

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