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National Geographic Channel brings augmented reality to shopping malls
Shoppers will get to interact with multiple animations that demonstrate incredible weather systems, walking on the moon and interacting with dolphins, leopards and a very large T-Rex. They will also get the opportunity to instantly share video, images and live feeds directly to social media, creating a 360-degree experience unmatched locally.
Mobile apps
These demos include several mobile apps developed using the Qualcomm Vuforia software development kit, which enables mobile apps to see and deliver compelling, interactive and engaging experiences. The National Geographic Channel and Nat Geo WILD programming tent poles of science, wildlife, technology, history, culture and natural history will be represented through fun and educational activities.
National Geographic Channels Africa director, Thandi Davids says, "We are excited to be part of these proceedings and have gone out of our way to bring-to-life what the public associates with our channels. Though we are in television, we are also at the forefront of science and education through the National Geographic Society, a global leader in exploration and unearthing of some of history's greatest information. The demos really promise to be one of intrigue and invigorating fun, for all those in attendance."
The shows will be at Menlyn Park (Pretoria) from 20-26 August, Eastgate Mall (Johannesburg) from 3-8 September and Gateway Theatre of Shopping (Durban) from 17-23 September.
For more information, go to www.natgeotv.com.