Late last week, Pernod Ricard South Africa announced the winners of the International Business Game, a competition targeted at final year and post-grad students.
The top three teams from Red and Yellow School, Vega School of Brand Leadership and the University of Cape Town, presented their disruptive digital marketing strategy to the Pernod Ricard executive panel at the end of January 2013.
Tetlanyo Lekalake, Sizwe Ndlovu, Thembeka Setlogile from UCT came out tops and will be representing Pernod Ricard South Africa at the international final, to will be held in Paris in March this year. These talented students created an innovative digital application aimed at helping the Absolut brand remain the creative visionary amongst its competitors.
The next round of this competition will be rolled out nationally at the end of 2013. Interested final year and post-grad students can keep an eye out for more information on the website www.spiritsofentrepreneurs.com