Digital news

Biz Takeouts

Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza) as he chats to Michael Carney from Harley Davidson Africa (@HarleyAfrica), Alex Harrington-Griffin (@Alex_H_Griffin) from One Up Agency (@OneUpAgency), Dirk Tolken (@dirktolken) from Semantic Digital (@SemanticaSA) and Kisha van Vuuren (@quichekish) from Tin Can PR (@tincanpr)

Listen to the live stream in:

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Digital news

Indigo Tree launch sees jacaranda trees swathed in scented ribbons

15 Nov 2012 06:17
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
Indigo Tree launch sees jacaranda trees swathed in scented ribbons
click to enlarge
Indigo Tree launch sees jacaranda trees swathed in scented ribbons
click to enlarge
"What better way to launch the new site than by giving our favourite indigo trees a beautiful smell," says Angel Jones, executive creative director of Morrisjones.

The ribbons, specially designed not to lose their designer scent once exposed to the elements, gave the public the opportunity to smell the fragrances that are available on

People reportedly stopped to smell each ribbon and soon photos of the trees were circulating on social media.

Tukisa Oliphant, junior designer at Morrisjones, created the brand identity. "I wanted to create an icon that combined a beautiful tree graphic with a perfume bottle. The inner O of the logo is also representative of the online button that you press and is carried through on all material."
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.