Ten questions for Google SA's new head, Stephen Newton

Stephen Newton, recently appointed Google South Africa country manager

1. What's your mission for South Africa?
My mission for South Africa is to assist educating South African businesses, agencies and the general public on the power of the online environment, and what it has to offer.

2. Tell us one thing we don't know about you?
I love to watch rugby.

3. How will Google SA be different from the other Google regional offices?
Well, first and foremost, it will be in South Africa! [attempt at dry humour] But really, the beauty of Google is that we have a unified culture, but are encouraged to add local flavour/content to the over-arching culture.

4. Are you planning to engage Government? If so, at what level?
I am unable to comment on this right now.

5. Do you foresee Google SA becoming more than a sales shop, but a local innovator here too?
Watch this space.

6. CPM or CPC?
Both, there is a place in advertising for an immediate call to action, as well as brand-building.

7. Why is online CPM display/banner advertising not bringing in the big bucks?
I can't say that I agree with this statement. I would feel more comfortable saying that many are not equipped to properly measure CPM results. There are some very interesting attribution and exposure to conversion studies and models that show the value and ROI of banner advertising.

8. Badda Bing?
Awesome; with innovation and competition, everyone has to try harder. Any product, platform that gets more people engaged with the Internet benefits the entire industry.

9. Tell me one thing you have in common with South Africa?
Like the people of South Africa, I too am from a country that has undergone a dramatic change in a relatively short period of time. Although I respect how you have seemed to do it so quickly. Incredible.

10. What difference can Google make in the lives of South Africans, when 90% of the country doesn't have access to the Internet?
We can help to assist in those innovative proposals that are aimed at giving the 90% access. We have already begun talks with some of the principals behind such proposals. Also, we can assist by demystifying the web, and getting more people engaged with the online platform. As businesses realise the power and potential reach of the online platform, they too will research and support equal access initiatives.

• Adapted from original blog post published 3 August 2009.