Topforty.co.za and Iafrica join forces

Top Forty successfully made the transition from the printed publication to the online publication in May of this year and has managed to significantly increase its fan base by offering users unique, unrivalled and innovative online music and entertainment promotions. Iafrica.com has recognized this unique niche that Topforty.co.za has been able to fill and together with Iafrica's enormous subscriber base of 350 000, now firmly places the website as one of the largest online music resources in South Africa.

With Topforty.co.za being incorporated into Iafrica's Content Management System, it now enables Topforty.co.za to capture and offer its clients invaluable, usable data on the music and entertainment industry in South Africa. Iafrica's national sales manager Colin Hastie says, "The marriage between Topforty.co.za and Iafrica will create opportunities for marketers and clients that have previously been untapped. Topforty has a unique concept and approach to marketing music and entertainment online. By incorporating the use of E-Cards, Micro sites and SMS marketing - we are taking music and entertainment right into the users inbox. By uitilising the tools that Topforty is able to offer, brings tremendous value and exciting opportunities to Iafrica's current music and entertainment enthusiasts."

"This is a very exciting opportunity for the Topforty.co.za team," says Colleen Thompson, MD of Bottled Music. "Topforty has always been innovative in its approach to marketing entertainment and being able to move forward with an online partner like Iafrica opens up a whole new world of possibilities for the music and entertainment industry."