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Digital news

'Rainy Day' billboard uses new technology

5 May 2014 13:39
The new Nedbank billboard at Sandton City uses water to emulate 'a rainy day'. Consumers visit the billboard, send an SMS to a specific number explaining what they are saving for and watch the message displayed, with their name, in the water droplets, as they cascade down the billboard. Advertising partner Joe Public and UK based company Aquascript brought the innovative concept to life
'Rainy Day' billboard uses new technology
Engaging with clients

Vanessa Singh, head of marketing for Retail and Business Banking at Nedbank, says this latest technology is yet another way that the bank seeks to engage with its clients in a new way, encouraging them to be savvier with their money. "Our marketing campaign has been well-received by our clients and the wider market. This is a fresh approach towards educating consumers about the importance of being financially savvy, particularly when it comes to saving. Building financial fitness has been taken a step further with this latest addition.

"The bank is looking at the latest marketing and advertising technologies to deliver its message to consumers to encourage them to save. We encourage everyone who visits Sandton City to interact with the billboard by telling us what his or her #RainyDay savings are for.

"People love to see their names in lights and this innovative technology enables us to reach out to our customers in a new form of client interaction that speaks directly to South Africans in an engaging way."

Savvy campaign

Adam Weber, executive creative director at Joe Public, says the billboard is an exciting way of bringing the savvy concept to life by getting people to think about saving for a rainy day in a fresh way. "We all know the importance of saving for a rainy day, especially when the car breaks down after the maintenance plan ends, or a water pipe bursts at home.

"When we discovered how this idea has been used internationally, we knew immediately that it was the perfect fit for the client. This quirky, interactive and engaging technology mirrors the savvy campaign, by reaching out to clients in a way that blends a savvy lifestyle for the 21st century consumer," concludes Weber.
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