Liquorice, one of South Africa's digital agencies, used a small budget, maximised by capitalising on tactical opportunities such as the Oscars and Argus Cycle Tour and putting a scrumptious twist on current trends with #BiscuitSelfies and #Dunknominations to promote Moir's biscuits.
The company tasked the agency to amplify the successes achieved with its well-received television commercial into the digital space. The brand, in association with KitchenAid South Africa, took to the social sphere in a big way with the Moir's #BigBiscuit giveaway - one big prize each day for two weeks.
The campaign further tapped into the audience's love of biscuits and baking and even asked fans to share some #GingerLove.
The campaign resulted in an increase in reach and engagement for the brand (and prize partner KitchenAid South Africa), with over 4 million impressions and 6000 entries thus far, while recruiting new fans and cementing the loyalty of current fans. Follow the fun and flavour on the Facebook page www.facebook.com/MoirsSA
or follow on #BigBiscuits
Posted on 22 Mar 2014 10:39