Subscribe & Follow
Advertise your job vacancies
Jobs
- Digital Media Strategist Johannesburg
- Creative Director Cape Town
- Senior Media Sales Executive Sandton
- Digital Media Strategist Rosebank
- Integrated Client Service Lead Rosebank
- Head of Digital Johannesburg
- 2D Animator Johannesburg
- E-commerce Specialist Cape Town
- Media Planner Cape Town
- Customer Service (UK Market) - Work from Home Nationwide
Geo-Targeting: Online Advertisers' Newest Strategy
Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate.
Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.
Source: I-strategy