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MDDA notes the launch of the Print and Digital Media Transformation Task team

The MDDA notes the launch of the Print and Digital Media Transformation Task team (PDMTT) initiated by the Print and Digital Media SA (PDMSA).
This is against the background of the Parliamentary Print Media Transformation Indaba which was held on Monday (18 June 2012) at ICASA, where the Portfolio Committee on Communications noted that print media transformation needed to be fast-tracked to ensure the print media industry was a mirror of the present democratic dispensation.

The Portfolio Committee on Communications at this Indaba called upon GCIS and MDDA to work with the industry on the roadmap towards the establishment of the Print Media Charter. This economic empowerment print media charter is to promote BBBEE in the sector. The Committee suggested that among others, the Charter should address the availability of print media in languages all South Africans speak. It should address the specifics of the industry, including setting deadlines and targets to meet transformation objectives, set as commitment by the industry into a diverse and transformed print media in the entire value chain (newsroom, publishing, news sources, printing, distribution and advertising).These will include areas of ownership and control, language, race, gender, employment equity, conditions of employment, skills development, contributions to promoting media diversity (through MDDA), accord on access to printing and distribution, etc.

The MDDA and GCIS are planning to meet with the PDMSA to discuss the Indaba outcomes and the way forward.

Issued by:

Lumko Mtimde, Chief Executive Officer

For further information please contact: Hariet Maseko at (011) 643 1100


MDDA's press office

"The Media Development and Diversity Agency (MDDA) is a development agency for promoting media development and diversity, a partnership between the South African Government and major print and broadcasting media companies to assist in (amongst others) developing community and small commercial media, in terms of the MDDA Act No 14 of 2002.
terry kurt
Looking forward for this agenda how the print media works with current marketing strategy, and how it won't really affect the rights of humanity when it comes to business expression. The modern advertising in fact brought big result to every industry however this broad ideas sometimes affect the society compare to traditional means of advertising.

Terry, search engine optimization expert
Posted on 11 Nov 2012 05:17