Managing editor of e.news and 3rd Degree executive producer Debora Patta has been appointed Editor-in-Chief of e.tv news with immediate effect. CEO Marcel Golding says: "e.tv is proud to announce the appointment of the first woman editor-in-chief in South African television. Debora Patta has an outstanding record in journalism and she is a valuable asset to e.tv's management team."
Patta joined e.tv as senior correspondent when the channel was launched in October 1998. Prior to this, she worked at Johannesburg-based Radio 702 for eight years, starting as reporter and working her way up to News Editor and Special Assignments Editor.
e.tv Channel Director Bronwyn Keene-Young says: "Debora's contribution to the strategic positioning of e.tv news and current affairs programming has been immense. We have every confidence that, under Debora's leadership, e.news will continue to grow as South Africa's premier television news service."
Patta says: "I can't think of a more exciting place to work right now than e.news. I look forward to growing what is already an exceptional product and am fortunate to be able to meet this challenge together with the finest news team in South Africa."
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When SABC appoints black, etv appoints white. I don't know whether to laugh or cry. If this means She'll be off air it's fine.
For the record, Ms Jill Chissolm was the "first woman Editor-in-Chief in South African television" at the SABC back in late 90's. She did not last long, sadly. But Ms Patta is therefore not the "first".
So many people have left etv because of Patta.Her ambitions knows no boundaries and she has done whatever it takes to get there.While huge ego's prevail both etv and SABC are both engulfed by mediocrity.You pay peanuts, you get monkey's and Patta is the ''fake tan'' alpa female at the moment......
Jimi Matthews left because of her, so did San Reddy,Jeff Moloi, Craig Marais and many others.All e-news managemnet are white with Patta at the top.A master - servant relationship sadly still exists.And Golding and Coplyn want to now bullshit Johnic.If it was'nt for Johan Rupert they would all be "f....d"
First get her name right, then try a spell checker along with some language skills. Don't worry she'll contact you via the e-mail you posted, and you'll be a perfect fit abomination just like all at e. You see, no fear nor favour. But yeah, "She know her story, fyl Debra".
I think what e-tv has done is pretty much what everybody expected, sooner or later. Patta has been and still will b the backbone of one of the greatest and non biased news in SA. I am partly pleased that they appointed a woman that is behind names like Nkephile, McIntosh and many other great journalists we have and proud of in our country. When it comes to her journalist sense its no doubt she is the only female journalist with balls who could take up Mugabe and dont give a s**t about it. So i say big up girl and as a journalist myself i look up to you. You make us females proud and it doesnt matter what colour you are.
My goodness, I thought as much but don't want that woman to run e.news. She exposed her lack of professional skills when she covered Zim elections, interview with Mlambo-Nqcuka, etc. At least she won't be on our small screens.
She can be really beachlty sometimes, you go Debra and take your time, but I would like to give you an advice there is no transformation on Etv news can you make sure that you fulfill in the gap. It is not only mandiya and coloured can do the job, we also what a piece. People shall share. To the book that I subscribe to you must be a kingmaker not a king to dictate.