Media News South Africa

Magazine sales down for the first quarter

ABC figures show that magazine sales are down by 15% on average for the first quarter of this year compared to last year.

The following magazines increased their circulation for the first quarter of this year:

Business 2.0   7 131   up 60%   
Style24 668up 34%
House & Leisure44 528up 33%
Threads & Crafts24 360up 31%
Autotrader36 449up 21%
Insig16 911 up 18%
Shape49 711up 15%
FHM74 857 up 8%
People107 927 up 7%
Vroue Keur64 324 up 7%
Dit68 436 up 6%
Pace52 763 up 5%
True Love142 390 up 4%
Cosmopolitan109 345 up 3%
Reader's Digest127 152 up 2%
Men's Health79 223 up 1%

The following magazines experienced a drop in circulation for the first quarter of this year:

Living & Loving   38 460   down 21%   
SA Sports Illustrated    34 044   down 16%
Drum94 367down 12%
Rooi Rose147 822down 8%
SA Garden & Home89 374down 6%

Source: MarketingWeb

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