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British coffee shop mag launches in SA
October 2007 sees the launch in South Africa of UK franchising concept The Snippet, a free weekly publication that is distributed to coffee shops, cafés, restaurants, hairdressers, business centres and other places that people wait.
Building upon the three-year success story of The Snippet UK, this publishing concept has been adapted to the South African market. It operates on a local basis and is said to be unique in two respects:
- It offers exclusive advertising – no competing business can advertise during the three-, six- or 12-month period that another business in a particular sector advertises.
- Its editorial is light-hearted and entertaining, each week themed with something for everyone –recipes, horoscopes and fun quotes, plus information about local events.
Says Alyson Roach, MD of The Snippet UK, “The Snippet franchises offer low entry costs and ongoing weekly franchise fees that are not revenue linked. Potential returns are good and The Snippet is an ideal business to run from home as a ‘one off' franchise or to build up as a larger business running several areas together.”
For further information, go to www.thesnippet.net.
