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BizTrends 2018


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The Coca-Cola Company appoints Carat across the WIMA region

Carat Sub-Saharan Africa is thrilled to announce that after a rigorous pitch process, The Coca-Cola Company has selected the agency to lead the media planning, strategy and buying for the brand.

Dentsu Aegis Network, together with Carat, displayed their strength of collaboration in their cross-capability, with support from, iProspect, Posterscope, Isobar, Amnet, Amplifi, the data experts and the vital input from the global team to ensure that a winning vision was carried throughout.

A strong regional presence brought through a united team across 15 markets namely; Burundi, Congo, DRC, Rwanda, Mauritius, Reunion, Madagascar, Comoros, Mayotte, Seychelles, Ivory Coast, Cameroon, Senegal, Mali and Burkina Faso with the regional hub in Kenya. This appointment is a testament to the strong global relationship between Dentsu Aegis Network and The Coca-Cola Company in the following countries: Japan, China, Spain, Turkey, The Nordics, Ghana, Germany, Brazil and the US.

Dawn Rowlands, CEO for Dentsu Aegis Network Sub-Saharan Africa, commented:

“We are extremely excited for the opportunity to innovate, one of the biggest brands globally. Our team are eager to collaborate and disrupt the media marketplace, to harness unique opportunities, for the brand. We are committed to continuing to expand upon our mobile, data first approach with our unique ability to balance both global and local consumer needs.”

Dentsu Aegis Network's press office

Dentsu Aegis Network
Dentsu Aegis Network helps clients build consumer relationships by communicating their products and brands effectively. Our distinctive and innovative range of products and services include marketing and communications strategies through digital creative execution, media planning and buying, mobile applications, SEO, content creation, brand tracking and marketing analytics.