The initiative, created by Marcus Brewster Publicity and ICT consultancy Netgen, aims to promote South Africa continually as a sporting hub on the global stage.
"South Africa later this year will be the only country in the world to have hosted all three major world tournaments in rugby, cricket and football," says Marcus Brewster Publicity MD Hein Kaiser. "This country therefore occupies a special place in the hearts and minds of sports fans all over the world.
Game On has South African weather reports, a currency converter, a map service, international soccer logs, a gig guide, World Cup fixtures, player information, care hire, flight bookings and a Soccer Babe of the Week. It has a detailed survival guide for tourists and a comprehensive glossary of South African expressions.
The website also introduces local and foreign fans to Brothers for Life, the campaign that aims to create a movement of men and encourage them to influence each other positively as men, partners, parents and leaders.
“The site is for local and international sports fans, both for the World Cup and far beyond," says Netgen's project manager for the site, Katherine Bester. "It is also a dynamic, growing website, so new content and information will be added all the time. Every time a fan visits, there will be something fresh to discover."
For more go to www.gameonsa.co.za/.
