Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
![[Cannes Lions 2012] Direct shortlists released](https://biz-file.com/c/1206/105670.jpg)
Out of a total of 227 Direct entries, South African agencies achieved eight shortlisted entries - some 3.5% of the total.
Good luck to the Direct shortlisted entrants:
The South African Direct shortlisted entries
The overall Direct shortlisted entries
![[Cannes Lions 2012] Direct shortlists released](https://biz-file.com/c/1206/106320.jpg)