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The winning streak continues for Joe Public Connect

The Direct Marketing Association of South Africa's Assegai Awards recognises integrated marketing excellence and raises the industry bar as we see the growing standard of winning work. As an agency group Joe Public United lives its purpose of growth and believes in always doing better than their best. Continuing this trend the group saw specialist digital agency, Joe Public Connect at the forefront of this year's Assegai Awards.
Following the team’s leading performances at the 2018 New Generation Awards the fast-rising digital agency had a total of 12 finalists, with Joe Public Connect compounding the group’s winning streak with all 12 awards converted on the night. On top of that Joe Public won 3 awards, totalling 15 awards for Joe Public United. In addition Joe Public Connect also took home the Assegai’s coveted Agency of the Year, Brand of the Year for black and shared the Zinthatu Award that demonstrates consistent excellence of work each year.

With more awards added to Joe Public Connect’s shelves, the agency continues to be a rising digital force to be reckoned with in the field of digital direct marketing and customer experience, striving to deliver brand growth and result-yielding campaigns. “At the core of Joe Public Connect is the strength of our relationships with our clients, it is an engine for greatness. When clients put their trust in us and what we do, it drives and develops creativity and innovation,” says Dani Morley, Managing Partner Joe Public Connect. It was campaigns for clients Anglo American, SAB, black and Chicken Licken® across varying categories that stood out showcasing the agency’s excellent work.


“It is truly an honour to see our efforts being recognised and awarded. If our people see their hard work paying off, it drives us to keep working harder. Hard work is a catalyst for growth and since the growth of our people and our clients is ingrained in everything we do, our success at this year’s Assegai Awards is testament to that,” says Dylan Mclean, Executive Creative Director Joe Public Connect.

Awards Table:

Experiential Media
AwardEntry AgencyBrandProduct
GoldJoe PublicApartheid MuseumBill of Rights
Online Campaigns
BronzeJoe Public ConnectChicken LickenDouble Chick’n Boerie™ Burger Debate
BronzeJoe Public ConnectBlackThe Future of Entertainment. Now.
Social Media (Social Media Platforms)
BronzeJoe Public ConnectChicken LickenHotwings® Sbu 2.0
Art Direction
GoldJoe Public ConnectBlackThe Future of Entertainment. Now.
GoldJoe Public ConnectChicken LickenHotwings® Sbu 2.0
Branded Content
GoldJoe Public ConnectChicken LickenDouble Chick’n Boerie™ Burger Debate
Innovative Solutions
LeaderJoe Public ConnectSABYour Business in Lights Billboard
GoldJoe Public ConnectBlackThe Timeline Takeover
GoldJoe Public ConnectBlackBoring Pre-Roll Ads
Most Effective Use of Content
LeaderJoe Public ConnectAnglo AmericanA Day at a Modern Mine
Use of New Technologies
SilverJoe Public ConnectSABYour Business in Lights Billboard
SilverJoe Public ConnectSABThe Invisible Issue
NPO Direct Marketing
GoldJoe PublicOne School at a TimeNever Unsanitary Pads
GoldJoe PublicPOWAThe News You Need To See


Joe Public United's press office

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