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D&AD creates new creative equation
What does 7000 m2 of space plus 24 480 pieces of work, plus 310 judges, divided by 45 hours of decision-making and 29 categories equal? The perfect equation to identify the year's most groundbreaking work and the final winners of D&AD Yellow Pencils...
For five grueling days in closed sessions, the world's top creative practitioners judged the entries to the D&AD Global Awards 2006, following intense debate, discovery, some disputes, and finally, anonymous voting.
It wasn't all work work work however, as D&AD judges were rewarded for their efforts with a networking event hosted by UK Trade & Investment and a D&AD party at JWT London, which kindly supplied the venue.
"I found judging the Integrated category extremely thought provoking," said South Africa's Nathan Reddy, Integrated Jury member and head of design at Grid."Integrated is one of those categories that always bring out the argument, 'is this just another ad cut up and placed in different mediums?' What I found in the short listed entries was really refreshing and original use of an idea in interesting media."
See the D&AD Yellow Pencil nominated work online before the winners of the Pencils are announced, visit: www.dandad.or, from 2 May 2006.
