Art Director Mariana O'Kelly from Johannesburg-based ad agency Net#work BBDO was named a winner in the 2005 Women's Image Network Awards show.
The awards, which were held this week at the outdoor Ford Amphitheatre in Los Angeles honour women who excel in advertising, television and film. O'Kelly was recognised for art directing excellence for a Cell C commercial, which showed a young black 'dude' on his way home taking photos of typical township landmarks with his cell phone to help his friend find his way.
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Well done Mariana. At least you are flying our nations flag high amongst global competition. Please ignore the hate-speech. It comes from a myopic jealous individual who I bet has never achieved anything of significance in this industry. I'll also bet that its from someone who used to work in your very own department but just couldn't crack it creatively, got squeezed out and now feels aggrieved - and has now convinced himself that absolutely nothing good can come from Net#work or Mike Schalit. Ignore his pessimistic, pathetic musings. Keep going for glory and remember that as you rise to the top, more and more people beneath who failed to do so, will attempt to pull you down, so that they feel better about their own failures.
Shame julle, kan julle aan niks beter dink as om 'n 'n baie creative persoon af te kraak nie? Miskien moet julle minder tyd spandeer aan suur druiwe en meer werk insit in jul eie kreatiwiteit. Vat so...
Below is the article which came out a few months back, why i ask you why the hell are these 2 ads entered into loeries???????? I personally am going to send a little e-mail to TBWA london.
It's official. Two of South Africa's great hopes for bringing home a real Lion in the Film category this year, Sony Playstation "War" and "Duel", have been axed from the competition.
"TBWA London, as custodians of the Sony Playstation account worldwide, have announced that South Africa is regrettably unable to do brand advertising on the Playstation account, the reason being that South Africa falls under the territory of London and has to get all authorisation from the London office.
"London has officially ruled that 'War' and 'Duel' have been withdrawn with immediate effect from Cannes 2005 and all other award ceremonies around the world."
I'm sure Mariana is not only very creative but also a good person. Colleagues seem to like and respect her. But, come on, face the facts: When did Advertising Art Directors start getting credit for Art Direction on Film? Claim it, yes; they always have. But deserve it? There's no art director, none, who has mastered the principles of composition, lensing and lighting, and has chosen to remain in the Agency camp. As soon as they get enough of an understanding of the mechanics of filmmaking, most creatives try to become directors -some succeed, most sink miserably. In my experience, most South African creatives'
only contribution on set happens at the catering table. If Mariana did make a contribution to the Cell C spot, and if she is indeed resposible for the art direction (beyond approving props and wardrobe), then here's to you, girl: Congratulations! We need more talented people who will help us restore South African commercials to the level of excellence they once had. If not, well... there'll be other token awards.
Filmmaker, you hit the nail on the head! Not all South African creatives are pompous, inefficient and egotistical -but sadly, they are the majority. Art Directors who don't understand spacing, perspective or symmetry... copywriters who've no idea who elia kazan or stanislavsky were, but feel it their divine right to "give performance". All of them intent on having input. Suddenly they are experts at framing, lighting, editing, scoring and acting just because they did the only thing they do well most of the time: have the initial idea..
It's about time someone told the truth.
Look, coming back to the first point: I don't know Mariana, and if she did work on the spot to the point of deserving full credit, then the award is also well deserved. Congratulations Mariana! BTW Does the director of the spot think you deserve that award more than her?
hey, and what about when u sitting there & a mediocre copywriter tells u "then the camera pans up and we reveal..." or "in the grade we don't want any of that desaturated slice-of-life. It must all feel hand-held and natural...". And based on that amount of knowledge these clowns feel entitled to decide who's the better director!!!
No wonder more and more "creatives" and turning director and getting awarded jobs on their sales pitch -talking like agencies but unable to shoot like filmmakers.
You make me laugh, Victim. I wonder how many of those geniuses are sitting out there thinking: "what's wrong with the camera panning up?".
I'll tell you a story that happened to me:
CLIENT SERVICE GIRL: That's such a nice shot. Can we use it?
EDITOR: Yeah, it's nice but we don't have the time...
CSG: Oh, but just quickly. Like a flash...
ED.: We really don't have the time to use it. It's a nice shot but the story is well told without it...
CSG: Please, see if you can use it even for just one frame.
ED.: Not really poss...
ME: Just put it in.
ME: Put it in. Put the shot in the cut...
ED: (begrudgingly) For how long?
ME: You heard XXX. Put the shot in for one frame...
ED: (smiling) OK...
ME: (to CSG) Now watch...
Wow, why is it so difficult for advertising people to give credit where credit is due. As a Client I have always thought that we are all in it together and that it is a team effort. If this award was only for female creatives don't expect to get one for the Film Director as well..any clear thinking, egoless individual can see what the catagory was about. Go and enter your commercial Mr or Ms Filmaker and get your own award within the film industry..and take the credit ....or do you expect the agency to do this as well?
Are all these type of nasty comments part of day to day advertising world? As a youngster about to join the industry in 2006 I am very surprised to see how some obvious bitter individuals voice their opinions. Maybe they should rather just say : "Hey well done. I wish it was me". I suppose I am in for a rude surprise as I get the impression that there seem to be a lot of back stabbing going around.
...copywriters and art directors. That would be a world in which directors would not have boards to shoot. Similarly, in a world without directors, creatives would be screwed. But I still believe that creatives should have input in how their concept is executed. And directors should have input in how the concept works in their execution. Filmmaker, you seem pompous and full of yourself - I hope I'm never unlucky enough to work 'with' you.
these guys are right, mr. client. what filmmaker says is right. often ad people take credit for things they haven't done. filmmaker says he congratulates mariana on her award if she truly deserves it. only mariana and the person who directed the film know the truth.
Apologies Bob, if I came across as pompous. I didn't mean it. I agree that a world without directors, art directors or copywriters would be awful. I also agree that creatives should have an input. But unless they have the (real) knowledge of how film works, their input should be restricted to approval of the final product. As a director I don't want to give an unqualified person the right to interfere on set any more than you want your client looking over your shoulder in the middle of a print layout. If the creatives are qualified and knowledgeable, then the relationship with the director becomes a colaboration and we all produce our best work.
If we ever work together, bob, I look forward to collaborating with you and bringing your idea to fruition. But if you want to sit in judgement and have an opinion and I find out you don't know what you're talking about, then it'll be a horrible experience for both of us.
...most of what he says is crap, but not all of it. The same goes for Truth Soldier. Soldier got his proportions wrong. MOST south african creatives are cool and intelligent. The assholes are a minority, but boy do they carry weight! Anyway, I read a lot of bitterness coming from these two. Join me, boys, say it loud! CONGRATULATIONS MARIANA, WELL DONE!!!!!!!!
Just to set the record straight.
This award was in fact awarded to both Mariana and the commercials director - Leigh Ogilvy from Frieze Films. Net#work tried to apportion the accolade to both these talented ladies, but Leigh graciously declined to be mentioned in the release to give more credit to Mariana.
P.S. Watch out for the story on the Net#work watercooler and the popcorn machine!!!!!
..the majority of the people who post comments on this site aren't really in advertising, i.e they work for agencies like JWT, Y&R and Pump. Or else they're marketers. Same thing really. Go work for Network, Hunts, Ogilvys or KingJames and you'll be fine.