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Radio showsSpecial sectionsRelated sectorsIn the news | Advertising news Festival of Media second-day highlightsMONTREUX, SWITZERLAND: Pepsico CMO Salman Amin opened Day 2 of the Festival of Media and urged agencies not to bring him any media plans but to bring him "amazing stories, insights and ideas."
Pepsico executive vice-president and chief marketing officer Salman Amin kicked off Day Two of the Festival of Media Global declaring that television will be the next best thing and is here to stay.
Yahoo EMEA senior VP and managing director Rich Riley won a head-to-head battle against RTL Interactive managing director Marc Schröder and Mofilm president Andy Baker to impress Nestlé's Pete Blackshaw.
Colgate-Palmolive chief marketing officer Nigel Burton has proclaimed his "firm beliefs" that "consumers should receive an integrated message across all touch points" and that agency integration is a must.
Anticipation is running high for the shortlisted media agencies that are up for awards at tonight's Festival of Media Global 2012 Awards ceremony. The winners will be announced at a gala dinner this evening.
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