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Audi sets a new record

7 Jun 2005 12:598 commentsBizLike
When Audi returned to the scene of their 1986 advertisement in Kaipola, Finland to remake the commercial, it was the Audi A6 that conquered the jump - up an 80% gradient and 47 metres in the air with Quattro drive.
Audi engineer Uwe Bleck repeated a feat that only rally driver Harald Demuth had achieved before him. Demuth had climbed the Pitkävuori ski jump in Kaipola, Finland in a Audi 100 CS Quattro. He set a record that had stood until Bleck got behind the wheel to mark Audi's "25 years of quattro" anniversary.

The ski jump, which is located around 300 kilometres north of Helsinki, had been closed down in 1994. Repair work started three weeks before the actual start of filming in January this year.

Keeping the car in the steeply angled position at the top of the jump is rather less than easy. As soon as it stopped it would immediately slide back down again. The A6 therefore had to be "held on to" at the top. To solve the problem, an ingenious "roll-back safety device" was fixed to the ski jump and to the bottom of the car.

This was fitted with three independent systems comprising an electromechanical brake circuit and two mechanical brakes (a rope clamp and two symmetrically positioned arrester hooks). The entire system was located on a steel baseplate and weighed around 65 kilograms. This "sled" was installed to the underbody of the Audi A6.

The Audi A6 4.2 quattro with 6-speed tiptronic that drove up the ski jump was otherwise a perfectly normal production version. Two minor exceptions: the automatic transmission was kept in first gear - the slight power loss that occurs when changing gear would have made it impossible to climb such a steep gradient - and the tyres' six-millimetre spikes. Tyres of this kind are also used in rallying.

The first two attempts were made using 2.5 millimetre spikes on the tyres. These tyres are approved for road traffic in Scandinavia and are just as common there as winter tyres are in Germany.

The first attempt ended after a good half the distance. The wheels had already started to spin at the start because too much snow had accumulated on the takeoff platform.

On its second attempt, the A6 managed to climb almost two thirds of the jump. No mean achievement considering that it was fitted with commercially available tyres. The decision was then taken to switch to tyres with six-millimetre-long rally spikes.

In first gear, at 4 200 revs per minute and at about 60 kilometres per hour, the A6 storms up the 80% gradient.
 
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old school
great demo well done-
Nothing beats a product demo. Some of you young creators can learn a lot from this. Try applying the principle to the briefs you get, that way we may all be spared some of the rubish we are subjected to.

old school Posted on 8 Jun 2005 16:08
Liza
Pure Vorsprung-
Brilliant & breathtakingly simple in true Audi style Posted on 8 Jun 2005 17:45
Olivier
This makes no sense-
Hey no car can ride up at 80º - quattro or no quattro. Get your facts strait. Posted on 8 Jun 2005 23:42
Derek
Ahem...-
The article clearly states twice that it is an 80 *PERCENT* gradient.
Learn how to spell 'straight'. Posted on 9 Jun 2005 00:02
Spoonfeeder
Far from the truth-
I work in advertising so I look at concept from many angles.

The advert is nice and I remember the original way back when.

But...

There's always a but.

I find adverts that are closer to real, i.e. you can go and do it right now are the most powerful.

Couple that to a great concept and you've got a winner.

Can you really get into a standard Quattro A6 and drive up a 80 degree gradient right now if you wanted to?

Not without doctoring the car you can't... Posted on 9 Jun 2005 12:54
Hello?-
Did you not read the article? IT'S 80 PERCENT NOT DEGREES! Posted on 10 Jun 2005 00:52
The point is still valid-
So this person mistyped. Their point is still valid. The vehicle doesn’t come with rally studs and they wouldn't be legal on the streets if you installed them. The sled to keep it stopped at the top is just crazy. I’d much rather see the vehicle shown handling well in conditions using equipment right from the showroom. Posted on 27 Jun 2005 01:06
Wayne
what do you know oliver-
Rule no 1. exaggerate the benefite, stupid Posted on 9 Jun 2005 15:02
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