Saatchi installs HD technology
On Wednesday 25 March 2009, Saatchi & Saatchi announced it has installed a high definition Polycom videoconferencing system, which is intended to increase creative collaboration between offices, both locally and globally, and improve client turnaround times.
“We are now able to share data from our laptops with each other, either between users in Cape Town and Johannesburg, or with other global offices instantaneously,” says Stephan Carstens, group technology manager at the agency. “We can hook a laptop up to the videoconferencing unit and play PowerPoint presentations, video clips, audio clips, or any other applications running on a user's PC, which can be viewed live.”
For Saatchi & Saatchi Cape Town, the main benefit is inter-office communication across the globe. “We constantly sit in conference calls with Saatchi & Saatchi and clients in London, about work that we are creating here in SA for Guinness and Malta Guinness,” says Carstens. “We wanted technology that would virtually put our London colleagues and clients into the same room with us.”
The high definition systems that Saatchi & Saatchi have invested in are claimed to be capable of nine times the resolution that traditional systems produce.