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Manufacturing Indaba 2018

2008 AdFocus winners

The 2008 Financial Mail AdFocus winners were announced last night, Wednesday, 26 November 2008 at the annual awards banquet at Montecasino, Fourways, Johannesburg.

The winners

Advertising Agency of the YearFOXP2
Branding and Design Agency of the YearGrid
Media Agency of the YearMediaedge:cia
Agency Leader of the YearAlistair King, KingJames
New broom: up-and-coming starFestus Marolo Masekwameng
Lifetime AchievementKeith Rose
Effective AdvertisingOgilvy, Johannesburg

FoxP2 was crowned Advertising Agency of the Year, the three-year-old agency's reward for a stellar 2007/8 period during which it cut a swathe through the Loeries, gained recognition at Cannes, One Show and the Clios, and established itself firmly as one of South Africa's most exciting young agencies.

During the AdFocus review period, the agency picked up R108 media in new business, winning all five pitches it entered. What makes FoxP2's success all the more astonishing, said AdFocus judging convenor Yvonne Johnston, is that it employs fewer than 20 people.

The AdFocus Media Agency of the Year was Mediaedge:cia. Though he has since left the agency, the award was accepted by Mike Nussey, who was MD during the review period.

For the second successive year, Grid Worldwide Branding and Design was chosen as the Branding and Design Agency of the Year.

New award

A new AdFocus award, for effective advertising, was won by Ogilvy Johannesburg. This award recognises advertising campaigns that achieve holistic success: they must be not only creatively excellent but also benefit the client's brand and bottom line. Ogilvy, which topped the table this year at both Loeries and Apex, won the AdFocus award for its campaign on behalf of Audi.

There were three individual awards:

  • Festus Masekwameng, creative director at McCann-Erickson and chairman of the Loeries, was named the AdFocus New Broom, which recognises up-and-coming young talent in the advertising industry.
  • KingJames co-founder Alistair King was named Agency Leader of the Year. This award recognises industry leaders who have not only made a difference within their own agency but also had a profound impact in terms of industry leadership.
  • The Lifetime Achievement Award went to Keith Rose, recognised internationally as one of the world's most influential TV commercials director. Rose and his Cape Town company, Velocity Films, are the first port of call for many of SA's advertising agencies. He is responsible for many of the industry's iconic ads, such as the BMW mouse, the Mercedes-Benz Chapmans Peak ad, and the more recent multi-award-winning Allan Gray ad.

The awards were presented by FM editor Barney Mthombothi at a banquet at Montecasino, in Johannesburg.

For more, go to
Posted on 27 Nov 2008 11:46
FoxP2, I want shares!!!!!!!!!!!!!!-
Really I do......I have kids to feed.....Really
Posted on 27 Nov 2008 14:08
Ouch?? is it eina??-
far from the truth. i have no relation with CIA, i don't work for an agency that lost out and there's no hidden agenda in my speech. i just happen to have an insider's perspective regarding the agency in question. if it makes you feel better, go ahead and play the man instead of the ball, run away from the truth but please bear in mind reality will catch up with you at some point.
Posted on 27 Nov 2008 15:53
Play the man? If you are an insider, you should have some loyalty to your place of employment and if you are an ex employee then I see your comment as sour grapes and as good riddance for the agency in question. You should respect the judges decisions and whatever the criteria might have been. I ask again. Why haul out the venom for this agency in particular? Dont burn bridges in this industry. People have long memories. Besides, in our constantly changing world maybe your inside view is an outdated one.
Posted on 28 Nov 2008 15:48
Worthy winners. Good for the industry.
Posted on 29 Nov 2008 10:48
-Cde Pantsula
Congratulations Pf. May you continue to rock on.
Posted on 3 Dec 2008 15:37