Mike Abel quitting Ogilvy for Oz

She continued, “He has been instrumental in cementing our strong offering in the new media space across the group and driving it nationally in line with our 360-degree approach. Although we will miss him, we wish him well in his ventures in Australia and know he will be very successful overseas. The value Mike will add internationally is testament to the great depth of talent we have been fortunate to have at Ogilvy South Africa.”

Abel joined Ogilvy as account manager on Volkswagen in 1993. He was appointed to the Holding Board in 1997 and within four years he became Ogilvy Cape Town MD. To add to this illustrious career, he was awarded Financial Mail Agency Leader of the Year in 2006. In the same year he was appointed as chief operating officer for Ogilvy South Africa.

“I am extremely sad to be leaving Ogilvy but I have made the personal decision to move to Australia with my family to ensure their safety following a number of direct crime-related incidents,” said Abel, outgoing Ogilvy SA COO.

“During my 15 years with Ogilvy I have truly loved my time here and have had the privilege to work with a group of individuals and friends that all possess exceptional depth of talent and skills. Together we have built a truly integrated advertising and communications company able to offer a full 360-degree range of marketing services. I have also worked with amazing clients whose brands are all leaders in their respective categories.”

Abel has made no final decision regarding his employment in Australia but is said to be considering a number of “very exciting and significant opportunities”.