LONDON: Out of merely two South African nominations this year, the country's only Yellow Pencil at the 2008 D&AD Awards has been scooped by BBDO Cape Town in Radio Advertising for its Marshall Music “Drums” commercial - one of the only two Yellow Pencils in Radio. The awards ceremony, at which an unprecedented number of Black Pencils were handed out, took place tonight, Thursday, 15 May 2008, at the Royal Festival Hall in London.
BBDO Cape Town receives its Yellow Pencil at 2008 D&AD Awards. Picture by Mark Forrester.
“Drums” also received a Merit award at The One Show, also in New York, on 8 May. For more, see Bizcommunity.com's guest blogger's coverage of the D&AD Awards on the Bizcommunity.com breaking news blog.
“Another record broken - the first time in our 45-year history when six Black pencils have been awarded,” said D&AD president Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.”
The Black Pencil was presented to six creative teams: Fallon's ‘Gorilla' for Cadbury won in TV & Cinema Advertising, ‘The National Gallery Grand Tour' by The Partners in Poster Advertising, ‘Get the Glass' by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock' in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone, ,making the multinational design company the biggest single winner of Black Pencils in D&AD's 45-year history, with six won since 1999.
Total of 64 Yellow Pencils
A total of 64 Yellow Pencils were awarded across 30 juries. BBH and Hakuhodo set the benchmark by winning the first two Yellow Pencils in Mobile Marketing. WCRS won two Pencils in TV & Cinema Crafts for ‘Effortless' for Brylcreem and Nintendo UK won two Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.
Brazilian designers won two Yellow Pencils this year - Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design. Australian design group Mash won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of three Yellow Pencils in Viral for ‘Train' for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association.
Concluded Waterfall, “I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall - terribly English of me! The D&AD Black Pencil: creative natural selection at work.”
All of the winning work can be viewed at www.dandad.org/awards08. The D&AD Annual 2008 will be published in September and will be designed by Neville Brody.
Facts and figures
2008
2007
2006
2006
2005
Pieces of work entered
Over 25 500
25 000
over 24 500
24 00
Nations
67
58
61
58
Number of entries selected for D&AD Annual
690
714
744
753
Nominations
143
151
142
125
Yellow Pencils
64
59
54
60
Black Pencils
6
2
2
4
Complete list of winners
Jury
Category
Award Status
Entrant
Country
Title
Client
Brand
Online Advertising
Digital Advertising Campaigns
Black Pencil
Projector Inc.
Japan
Uniqlock
Uniqlo
Uniqlock
Poster Advertising
Poster Advertising Campaigns
Black Pencil
The Partners
UK
The National Gallery Grand Tour
The National Gallery
The National Gallery
Product Design
Leisure
Black Pencil
Apple, Inc.
US
iPhone
Apple, Inc.
Apple, Inc.
Product Design
Work & Industry
Black Pencil
Apple, Inc.
US
iMac
Apple, Inc.
Apple, Inc.
TV & Cinema Advertising
TV Commercials 61-120 seconds
Black Pencil
Fallon London
UK
Gorilla
Cadbury's
Dairy Milk
Websites
Animation & Motion Graphics
Black Pencil
Goodby, Silverstein & Partners
US
Milk Get the Glass Site
California Fluid Milk Processors Advisory Board
Milk
Art Direction
Press Advertising
Yellow Pencil
DDB London
UK
Womenswear
Harvey Nichols
Wonderful Life
Book Design
Book Front Covers
Yellow Pencil
The Orion Publishing Group
UK
Schild's Ladder / Hyperion / The Separation / Blood Music / Altered Carbon / Fairyland / Evolution
Very sketchy, but I give it a thumbs up for the thought process. Radio at "Designers & Art Directors"...make sense of it. One thing I'd give hands down to BBDO Cape Town is 10 D&AD black pencils for agency parties...and 5 more for the decor-very refreshing...I'm coming for that Samsung plasma. Posted on 16 May 2008 10:57
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Angola
Botswana
Malawi
Mozambique
Namibia
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
