Development initiatives in the Advertising industry

"Research, and consumer experiences, show that you don't have to be black to work on a brand or service that goes into the black market.", but it certainly helps.

The best known example of a mostly white team creating a striking advertisment is Network BBDO's "What Makes You Black" advertisement for Radio Metro.

FCB human resources director Matthew Grossett is quoted "We need black intellectual capital within our company. It's a strategic decision. Black South Africans hold more than 50% of the purchasing power in this country. We believe the programmes we have in place are good for our clients.".

Read the very relevant article now on Business Day.