The Creative Circle, which promotes creativity in advertising and brand communication in South Africa, has released its updated interim rankings for 2017. This release adds the results from the Loeries, to those from Cannes, D&AD, and the One Show.
The only outstanding results for 2017 are the Annual Creative Circle Awards, which will be announced in early 2018.
Xolisa Dyeshana, Creative Circle Chairperson & Chief Creative Officer at Joe Public, said that the rankings are important because they give recognition to local agencies for well-crafted work and also drive some healthy competition across the industry.
“The Creative Circle Rankings is the only table that benchmarks the performance of South African agencies across local and international awards, and this gives us a unique overview of the industry,” says Dyeshana.
The Creative Circle represents South African advertising agencies, and only Creative Circle members are included in the rankings.
All the ranked agencies and agency groups are listed in the tables below.
Creative Circle – Interim Rankings 2017 – Individual Agencies
Hunt Lascaris Johannesburg
Y&R South Africa
Ogilvy Cape Town
FCB Cape Town
Joe Public United
Publicis Machine Cape Town
Creative Circle - Interim Rankings 2017 - Agency Groups
King James Group
Joe Public Group
These interim tables include 2017 results from Cannes, D&AD, One Show and Loeries. Results CC Award of the Year still outstanding for the year.
How the Creative Circle Rankings are calculated
The Creative Circle uses a “Formula One” points style system. The Top 10 in each endorsed show are given weighted points, depending where they came in the show, as follows:
About the Creative Circle The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry.
Its purpose is to inspire the transformation of product, people and perception through the power of creativity.
The Creative Circle promotes creativity as a business resource, endeavours to raise and maintain high standards of creativity in advertising and provides input into official industry bodies ACA and ASA. The Creative Circle decides on which international and local advertising awards are formally endorsed (currently Creative Circle Monthly Awards, Creative Circle Annual Awards, Cannes, D&AD, One Show and the Loeries). It also nominates judges for awards to ensure fair and unbiased judging and maintain standards and, where appropriate, supports the education of creative talent.
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