Feedback

Advertising news

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Louna Lohann, General Manager of Spree (@spreecoza ) and Lauren Fleiser about Trutrepreneur

Listen to the live stream in:

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising news

1st for Women launches new campaign in support of Foundation

13 Jun 2014 09:06
1st for Women has launched a new campaign called, 'Giving, it's what women do', in support of the 1st for Women Foundation, which focuses on two main causes: gender-based violence and cervical cancer. (video)
"Our new campaign is a departure from our norm because, for the first time, we have decided to highlight the Foundation and not the fact that women are a better insurance risk than their male counterparts," explains Robyn Farrell, executive head of 1st for Women Insurance.

1st for Women launches new campaign in support of Foundation
The Foundation was launched in 2005 and is funded by the insurer's customers, who donate a portion of their monthly insurance premium to the Foundation. Since its inception, the Foundation has donated over R30 million to a number of women-related charity organisations that focus on its causes.

Power of women

The new campaign was conceptualised by Black River FC, produced by Jump and Janet Sender and directed by Michael Middleton.

"It pays homage to the thousands of South African women, who every day work tirelessly to care for everyone around them - it salutes their selflessness, applauds their generosity and speaks to the collective power of women - ultimately acknowledging a woman's inherent ability to give, regardless of her situation or circumstance," says Farrell.

According to Ahmed Tilly, executive creative director at Black River FC, "We think viewers will connect with this story in a way that not only inspires and uplifts them, but also gets them thinking differently about women. Although the situation portrayed in the advert is a sad reality in South Africa, we were able to illustrate it in a positive light - focusing on the selflessness of women. This is a piece of work that we are proud of and humbled to be part of."

View the TV commercial

    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News