Telkom has appointed DDB South Africa as its lead agency for brand, sponsorships, retail and business advertising requirements.
DDB CEO Emmet O' Hanlon noted: "This was the biggest and most prestigious pitch of the year and one that we threw absolutely everything at given our deep rooted desire to work with Telkom and our respect for a strong competitive field. We have been following progress at the company for some time now and believe that the brand is poised to take a leading role in the industry. The arrival of Enzo Scarcella as one of South Africa's top flight marketers was further confirmation that the brand is going to do great things. It's clear that things are moving at pace with Telkom as evidenced by the speed and efficiency that the whole pitch process was managed from their side".