Advertising news

South AfricaYour industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertising news

'Unleash Your X' campaign ahead of new X-Men film

12 May 2014 15:13
In the lead up to the launch of X-Men: Days of Future Past on 23 May 2014, Mountain Dew is bringing fans closer to the action with the release of its 'Unleash Your X' Facebook campaign.
Over the coming weeks, the brand will unlock exclusive video content; go behind-the-scenes with stories from the set, interview the film's leading talent, analyse the characters' journeys through the seventh filming of the franchise and offer a video series of never-been-seen footage.

Fans can also explore and share character dossiers with images, posters and information, create their own mutant profile sharing their personal 'X' and enter for prizes

Anna Roca, SVP of international promotions at 20th Century Fox says, "We're excited to partner with Mountain Dew ahead of the international release of the film on May 23. Whether you are a long time fan of the X-Men universe or a newcomer who wants to get in the know before going to see the film, the 'Unleash Your X' experience is a great place to build excitement for this blockbuster."

For more information, visit Facebook and @Mountain_DewSA on Twitter or watch the Mountain Dew X-Men commercial.

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.