As a reminder of the power of the big screen, Cinemark recently held a cinema junket for marketing professionals, creatives and media agencies at the Ster-Kinekor Preview Theatre.
Dale de Villiers from Brother with Claire Smith from Cinemark
Ster-Kinekor took the opportunity to update the audience on its developments. Cinema in South Africa enjoyed a robust 2013 with strong growth seen in December and January.
Audiences appear to be attracted to both the improved quality of films as presented in the new digital projection format and the greater quantity of 3D screens for 3D content. The company has completed its digital conversion and reports that digital technology has had a profound impact on the cinema viewing experience.
Cinemark marketing manager Yvonne Diogo comments, "The perception that cinema is dead is only held by those who seldom visit the cinema. The junket was created to entice marketing and advertising professionals to explore cinema more and unlock the advertising potential for their brands."