Feedback

Advertising news

Loerie galleries sponsored by Digicape

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising news

Fruttare Street Beats brightens festive season

15 Jan 2014 14:05
Fruttare fruit ice brought consumers in Cape Town, Plettenberg Bay and Port Elizabeth a memorable and interactive experience as a customised truck surprised both locals and tourists with pop-up performances by Freshly Ground, Jeremy Loops and Goodluck, during late December 2013.
Fruttare Street Beats brightens festive season
Justine Brett, Ola brand manager says, "We wanted to bring consumers a burst of positive energy with the Beats campaign and get them to taste and smell the various flavours of fruit ice that the product has to offer. As a brand we are very aware that the elements of taste and smell are essential and, rather than blast the consumer with large-scale advertising, we wanted to provide a face-to-face experience that would assist in making an informed decision when purchasing the product."

Merging the best qualities of summer - fruit, refreshment, music and dance - Mike Silver, director of Stretch Experiential Marketing adds, "When selecting artists for the campaign, not only did we opt for award winning and celebrated artists, but those who embody authenticity and high-spiritedness. With these factors in mind, the selected bands were top of mind."

Whilst the artists provided the crowds with stellar performances, brand ambassadors interacted with members of the audience educating them about the product and its natural goodness.

View the Cape Town and Port Elizabeth legs of the campaign.



    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Read more: music, campaigns

News