Cannes Lions news



Cannes Lions news

[Cannes Lions 2014] First shortlists, first winners

16 Jun 2014 08:52
Cannes Lions has just announced the first of the shortlists for Cannes 2014, and the first winners - the Cannes Lions Health & Wellness winners, the first time the festival is including this category, as well as the Pharma winners. SA featured among the winners.
Congratulations to South Africa's Boomtown Strategic Brand Agency Port Elizabeth and production company Rooftop Productions Port Elizabeth / Gentrim Port Elizabeth for their Silver Lion as well as Y&R South Africa Cape Town and production company The Fraternity Cape Town for their two Bronze Lions for Hope Soap for the Safety Lab.

Health & Wellness Lions Winner
TitleClientProductAgencyAward
Hope SoapSafety LabHope SoapY&R South Africa Cape Town1 x Bronze Lion


Pharma Lions Winners
TitleClientProductAgencyAward
Stethoscope Radio AdvertAfrica Health PlacementsAfrica Health PlacementsBoomtown Strategic Brand Agency Port Elizabeth1 x Silver Lion
Hope SoapSafety LabHope SoapY&R South Africa Cape Town1 x Bronze Lion


Direct Lions Shortlist
CategoryTitleClientProductAgency
Ambient Media: large scaleThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
Public Health & Safety, Public Awareness MessagesSave VleesbaaiRevagSave VleesbaaiIIreland/Davenport Johannesburg


PR Lions Shortlist
CategoryTitleClientProductAgency
Charity & not for ProfitThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
Events & ExperientialThe ExchangeOrgan Donor Foundation of South AfricaPop-up StoreNative VML Johannesburg


Promo & Activation Lions Shortlist
CategoryTitleClientProductAgency
Use of Promotional Stunts and Live AdvertisingThe Street StoreThe Haven Night ShelterPublic Awareness/CharityM&C Saatchi Abel Cape Town
Use of Promotional Stunts and Live AdvertisingA Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)The Tiger AlphabetTiger BrandsTiger BrandsTBWA\HUNT\LASCARIS Johannesburg
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)Land Rover Bottle CapLand Rover South AfricaLand Rover Y&R South Africa Cape Town
Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)A Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg
Use of Broadcast in a Promotional CampaignFox Crime: Cinema Crime SceneFox International ChannelsFox Crime Channel South AfricaIreland/Davenport Johannesburg
Online Advertising in a Promotional CampaignBe the Most Famous YouThe Loerie AwardsCall to EntryTBWA\HUNT\LASCARIS Johannesburg
Use of Social Platform(s) in a Promotional CampaignWorld's First Live Tweeting Honey BadgerJohannesburg ZooJohannesburg Zoo BrandFCB South Africa Johannesburg
Food & non- Alcoholic DrinksA Rainbow for the Rainbow NationCoca-Cola South AfricaCoca-ColaFCB South Africa Johannesburg


Download the full lists of winners:

Download the full shortlists:


For more:
Updated at 7.08am on 19 June 2014
    
 
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