Yonwaba NomngangaI understand what you are saying but I still don't think rape prevention ads work. Most rapists get excited by the idea of the attention given to them. I'ts like adrenaline junkies. If anything, I think these campaigns pump them up. To hear the screams on radio, to see the girl in torn clothes on tv, makes them want to do it some more. Besides, they know that even if they get caught, they'll serve a couple of years then come out. Better yet, they walk free because of "lack of evidence". The sad part is that society knows but there's nothing we can really do.
Tim PinderI agree with the comment. No amount of advertising is going to change the scourge of rape, but it will highlight the issue. I guess that is the best outcome we can hope for.
A bit like the plight of the rhino. It is all about education and changing attitudes. I am all for a name them and shame them approach.
Clearly the current approach is having no effect what so ever, so we need to do something different. Or will it be like the waste of time Love Life campaigns that are just wasting money and keeping some people employed?
Ian SnellingTotally agree Gail. Only thing that might work is for the Govt to introduce amputation of the convicted rapist's equipment. Then advertise that. [Guarantee there'd never be a "Take a shower afterwards" story]
brian bainbridgethanks for your article Gail.
On advertising, I agree: awareness - yes. stopping (or even influencing) rapists- no, not a chance. they are too far gone already. no rapist is going to 'think of that ad' and walk away.
not everything is 'campaign-able' and it seems like too much of a safe place behind an agency desk to do something that counts. maybe we should throw some morals onto billboards.
Nikki ColemanAs with all advertising campaigns, it is not going to 'make' government or anyone do something they may not do before the campaign. It does however create awareness and help educate those that may actually be listening. it may cause a change of mindset and a way of thinking which is a start. It is also a way of communicating to those that may be uneducated and in fact a victim of rape, into beliveing that what happened to them is not ok. Bear in mind that even uneducated people listen to the radio. Perhaps having a more positive outlook on the campaign may in fact help it to have a more positive outcome and result.
The more people that are outraged by the facts, stories and real rape cases (not only the Anene Booysen's case), the more likely victims will get helped even if by the public and those that have the means and heart to do something about it. Just becasue the govenment may not be affected or may not do anything constructive about it, does not mean we should not have campaigns to encourage other people to make a difference and change a nation. If even one rape is prevented due to someone knowing that little bit more about protecting their own kids, the campaign was worth it. We are ultimately talking about humanity.
Mongezi MadlalaWell creating adverts showing gruesome images wont deter rapists but it creates increased awareness amongst people. The adverts aim to get more people to rally around the issue of rape so that individuals can help stop rape incidents.