![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
Top stories
Marketing & MediaHow Spar is using localised marketing to redefine the urban retail experience
Karabo Ledwaba 1 day
More news
ESG & Sustainability
How South Africa’s conservation efforts can thrive with Indian partnership
#AfricaMonth
Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Brand Lead Westville
- Production Resource Coordinator Randburg
- General Worker Randburg
- Fashion Graphic Designer Cape Town
- Head of Commercial - Business Development Manager Johannesburg
- Fashion Graphic Designer Cape Town
- Internship Programme Ekhuruleni
- Integrated Producer Gauteng
- Prizes & Finance Administrator Cape Town
- Accountant Cape Town
Vespa SA launches arresting marketing campaign
Employees of Vespa SA, their advertising agency Guerrilla Marketing and their distribution partners the Flyer Guys were arrested as a result of Vespa SA's new promotional campaign last week.
Their Guerrilla Parking Fine Campaign involved placing fictitious parking fines on legally parked cars in Johannesburg and Cape Town. According to Vespa SA more than 100 000 motorists received parking fines for driving difficult-to-park, gas guzzling motor vehicles, instead of Vespa Scooters.
A plainclothes police officer who received the fine at a shopping centre parking lot in Fairlands, Johannesburg apprehended the six employees. They were taken to the Fairlands Police Station, detained and their 2 000 fines confiscated. A case has been opened against Vespa South Africa.
Vespa SA MD Andy Reid explains that the traffic fine offered recipients a free Vespa-branded helmet and complimentary driving lessons with the purchase of a new Vespa.
