Five ideas to reach consumers successfully in 'unbranded' Africa

[Issa Sikiti da Silva: @sikitimedia] In an 'unbranded' continent such as Africa - the new branding frontier - where masses of people gather every day to get services and goods, brands that can deliver on experience, emotion and social responsibility will gain trust, love and loyalty among communities, HKLM director Gary Harwood said Wednesday 12 October 2011. 13 Oct 2011 10:19

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

[Thought Leadership Digibates] 01: The Africa Question

Now available for listening/downloading are the podcasts from the first Aegis Media Thought Leadership Digibate, held on Thursday, 8 September 2011, in conjunction with Bizcommunity. The online debate, themed "The Africa Question", was streamed live to about 5000 listeners worldwide via Cape-Town-based online radio community station TheTaxi.co.za. [twitterfall] 9 Sep 2011 12:50

Reducing stress is key to financial services providers' success

[Published by Datamonitor] LONDON, UK: Financial services providers need to remind consumers that they can play a role in reducing stress, rather than adding to it, finds Datamonitor. 14 Apr 2011 13:12

Advances in technology will give consumers power over banks by 2020

LONDON, UK: Looking to the future of the financial services industry, independent market analyst Datamonitor has forecast that banks that are eager to engage with consumers will adopt new technology, putting consumers back in a position of power by 2020. 5 Apr 2011 09:08

PR practitioners - learn to say No!

[Richard Linning] TEHRAN, IRAN: First comes a full stomach, and then ethics? The role and responsibility of public relations in social engineering. What exactly are correct attitudes and behaviour? Who decides? Is this a question of ethics or morals? Ethics which has to do with what's right for society as a whole, or morality which has to do with individual choice? Therein lies the global public relations dilemma, both as a practice and as a practitioner. 31 Mar 2011 09:38

Financial advisors can benefit by reaching out to women, reports Mintel

CHICAGO, US: Women are becoming increasingly influential in the financial world, according to data from market research firm Mintel. 30 Mar 2011 05:55

Stevie Awards call for entries

FAIRFAX, US: The Stevie Awards today issued the call for entries for the Eighth Annual International Business Awards, the world's premier business awards competition which last year attracted nominations from more than 40 nations. The awards will be presented in Abu Dhabi 25 Mar 2011 11:49

Ivan Fernandes appointed global director, MediaCom

LONDON, UK: MediaCom has named Ivan Fernandes as global director, Social Media Technology. He will ensure that clients have access to the greatest possible understanding of platforms such as blogs, forums, Twitter and Facebook. In line with the agency's philosophy of "People First, Better Results", he will work to reinforce MediaCom's position as the agency that best understands consumers in the digital sphere. 7 Mar 2011 12:48

Etihad opens new premium lounge in Dublin

DUBLIN, IRELAND: Etihad Airways, the national airline of the United Arab Emirates, has officially opened its new premium lounge at Dublin Airport's Terminal 2 (T2). Etihad became the first airline to operate its scheduled arrival and departure services from T2 in late November 2010. 16 Feb 2011 06:00

Hassle-free sales environment revs vehicle purchases

CHICAGO, US: Black or silver? Sedan or coupe? Compact or hatchback? Consumers have much to consider when they're on the hunt for a new car. But, according to Mintel research, it's a hassle-free sales environment that really gets shoppers' motors running, as 27% of consumers who have bought a new vehicle in the past three years say they were influenced by the stress-free sales floor. 11 Feb 2011 10:58

Starwood Hotels & Resorts' customer service now using FaceTime

WHITE PLAINS, US: Starwood Hotels & Resorts Worldwide, Inc. has announced Starwood Preferred Guest members can now connect with the company's customer service agents using FaceTime. 21 Jan 2011 10:42

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27