Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

Bizcommunity.com

If you're content, we're content

[Issued by Bizcommunity.com] "Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade. 18 Mar 2013 09:03

Bizcommunity.com

[2013 trends] Pdf of 2013 Biz Trends Report now available

[Issued by Bizcommunity.com] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! 13 Feb 2013 14:33

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

[2013 trends] Opportunities for growth within marketing and advertising arena

[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence. 29 Jan 2013 12:41

[2013 trends] Insight into cinema in 2013

[Ryan Williams] I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year. 29 Jan 2013 12:06

[2013 trends] Malls set to 'mobilise' consumers like never before

[Doug Mayne] All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant... 28 Jan 2013 11:56

[2013 trends] How to metamorphasise mobile marketing this year

[Kevin Bassett] "Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly. 28 Jan 2013 10:52

[2013 trends] It's not trends that matter; it's the traits marketers need!

[Thomas Oosthuizen] I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters. 28 Jan 2013 10:05

[2013 trends] From data to honesty, it's getting personal

[Janice Spark] South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead. 25 Jan 2013 12:24

[2013 trends] Looking ahead at retail, shopper marketing in SA

[Bernard Matlhaga] The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa. 24 Jan 2013 12:54

[2013 trends] Targeted direct marketing to come into its own

[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16

[2013 trends] Game on for retailers going mobile

[Steve Cragg] As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone. 15 Jan 2013 11:08