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GLOBAL

Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

SOUTH AFRICA

South Africa falls further in Economic Freedom rankings

The Economic Freedom of the World: 2015 Annual Report shows that South Africa has dropped further in ranking to 96 out of the 157 countries and territories included in the report...

15 Sep 2015

UNITED STATES

Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014

CANADA

comScore releases the "2013 Canada Digital Future in Focus" Report

TORONTO, CANADA: comScore, Inc, a leader in measuring the digital world, today released the 2013 Canada Digital Future in Focus report.

5 Mar 2013

UNITED STATES

comScore releases the '2013 Mobile Future in Focus' report

RESTON, US: comScore, Inc, a global leader in digital measurement and analytics, has released the 2013 Mobile Future in Focus report.

27 Feb 2013

UNITED STATES

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012

CANADA

comScore introduces validated Campaign Essentials (vCE) in Canada

TORONTO, CANADA: comScore, Inc has announced the Canada launch of its validated Campaign Essentials (vCE) product, a new measurement solution for validating digital ad delivery.

4 May 2012

UNITED STATES

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

8 Feb 2012

UNITED STATES

More than 200 billion online videos viewed globally in October

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released inaugural data on worldwide online video viewing from the comScore Video Metrix service.

15 Dec 2011

CANADA

Smartphone adoption reaches 40% in Canada

TORONTO, CANADA: comScore, Inc, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011.

1 Dec 2011

UNITED STATES

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

NEW ZEALAND

NZ set to reap millions from RWC final weekend

WELLINGTON, NEW ZEALAND: New Zealand stands to reap a US$62.8 million* windfall from the Rugby World Cup 2011 final weekend, according to MasterCard Research.

21 Oct 2011

CANADA

comScore's AdEffx Campaign Essentials in Canada

TORONTO, CANADA: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.

12 Aug 2011

UNITED STATES

Nielsen's Women of Tomorrow

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.

12 Aug 2011

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