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Biz Takeout's

Episode 152: Jonty Fisher talks about the IMC Conference – Johannesburg.

Date: 9 Oct 2015
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The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20


Google aims to get news to smartphones faster

SAN FRANCISCO, USA: Google laid out a plan on Wednesday to make tapping into news on mobile devices faster, keeping eyeballs on stories and people visiting websites...

8 Oct 2015 11:06


Recruitment vs training - Do you really need to hire more people?

It's always obvious when you need to hire someone isn't it? Actually I don't think that it is. Hiring someone is an easy answer but it may not be the right one...

By Boris Dzhingarov 7 Oct 2015 08:19


Internet giants race to faster mobile news apps

NEW YORK, USA: US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear...

5 Oct 2015 10:46


Google morphs into Alphabet as new plan takes shape

SAN FRANCISCO, USA: Google announced that its new corporate structure was to be effective on Friday, with shares of "Alphabet" parent company hitting the stock market on Monday...

5 Oct 2015 13:32


Andy Sandoz announced as D&AD President 2015-16

D&AD has announced that Andy Sandoz, Creative Partner at Havas Work Club, is the new D&AD President for 2015-16 and Bruce Duckworth, Principal at Turner Duckworth, is the Deputy President...

2 Oct 2015 09:09


Could biometrics help businesses interact with each other more smoothly?

If you're a fan of science fiction movies, you've almost certainly seen fascinating scenes of lead characters gaining access to top-secret locations thanks to iris scans or fingerprint readings...

By James White 1 Oct 2015 09:10


Business-to-business tips for using social media

Social media isn't the same for everyone. While Facebook, LinkedIn, and Pinterest may work for some companies, they may not prove successful for all audiences...

By Boris Dzhingarov 30 Sep 2015 08:39


Google unveils new Nexus phones aimed at high-end customers

SAN FRANCISCO, USA: Google unveiled two new smartphones on Tuesday for its Nexus line of devices aimed at the high-end of the market dominated by Apple and Samsung...

30 Sep 2015 08:14


CRM could stand for - Come on Retain Me

This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM...

By Monika D'Agostino 30 Sep 2015 09:25


Publishers not platforms must take lead in ad blocking thinking

WAN-IFRA and Digital Content Next (DCN) along with major publishers and key industry representatives, have launched an ambitious new initiative to help publishers understand and address ad blocking...

28 Sep 2015 12:41


DIY content: Three case studies in self-promoting social media

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications...

By Aaron Farrington 25 Sep 2015 14:49


Amazon launches video services, new devices in Japan

SAN FRANCISCO, USA: US online giant Amazon said on Thursday it was launching its streaming video service in Japan along with its Fire TV devices...

25 Sep 2015 10:30


Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015 06:38


How to improve your networking as a first time startup owner

We can say that being a startup owner is a process that is both lonely and incredibly filled with relationships that are developed. If you want to be really successful, you need to have a B2B approach...

By Veselina Dzhingarova 22 Sep 2015 11:20


4chan sold to founder of hit Japanese message board

SAN FRANCISCO, USA: The popular anonymous online forum 4chan on Monday announced that it has been bought by the founder of hit Japanese-language message board 2channel...

22 Sep 2015 14:49


Kickstarter makes social good part of business model

SAN FRANCISCO, USA: Crowd-funding platform Kickstarter on Monday officially made social good part of its business model by changing its US corporate status...

22 Sep 2015 09:20


Media group launches global fact-check network

WASHINGTON, USA: Fact-checking has a new global network after the media studies Poynter Institute announced plans Monday for a new body to support efforts to root out false claims from the media...

22 Sep 2015 14:46


International juries convene on three continents to judge 2015 Global Awards

The Global Awards, dedicated to excellence in healthcare and wellness communications on an international basis, have announced that the international healthcare and wellness agencies Ward6 Sydney, Publicis LifeBrands Resolute London and CAHG Chicago will host live Grand Jury judging sessions on behalf of the 2015 competition...

21 Sep 2015 08:49


Pinterest claims 100 million users

SAN FRANCISCO, USA: More than 100 million users are on Pinterest, the online bulletin board-style service which allows people to "pin" images based on their interests, the California company said Wednesday...

18 Sep 2015 10:41


Maximising B2B sales revenue stream

Every single sales professional understands the fact that it is not at all easy to make a B2B sale due to the fact that the professional is actually dealing with other professionals...

By Boris Dzhingarov 16 Sep 2015 14:01

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