Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...
By 2050, over a quarter of the world's population will live in Africa. In celebration of Africa Day, 25 May 2018, Sage unpacks which of Africa's key economies are positioned for strong growth in the decades to come...
Uganda is one of the most entrepreneurial countries in Africa according to research stats...
The latest study from GfKshows that 97% of Kenyan adults with internet access are using some form of online video service, with nearly two-thirds paying to view digital online content...
The Economic Freedom of the World: 2015 Annual Report shows that South Africa has dropped further in ranking to 96 out of the 157 countries and territories included in the report...
15 Sep 2015
UNITED ARAB EMIRATES
DOHA, UAE: Al-Jazeera is the Middle East and North Africa's most-watched Arabic-language television channel, according to an independent survey, the Qatar-based broadcaster said earlier this week.
24 May 2013
PARIS, FRANCE / BERLIN, GERMANY / WARSAW, POLAND / LONDON, UK / UAE: Research commissioned by Riverbed reveals that 71% of CIOs are increasing investment in IT.
20 Mar 2013
UNITED ARAB EMIRATES
DUBAI, UAE: The emerging Levant makes up a significant 10.1% of MENA Internet population according to research by Effective Measure, a leading provider of digital media planning solutions in emerging markets.
14 Mar 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
UNITED ARAB EMIRATES
DUBAI, UAE: Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported that 40% of Internet users in Middle East North Africa (MENA) surveyed indicated that when they are pleased or upset they would spread the word to as many people as possible. This, the company believes, highlights the potential to use Internet users to drive e-Commerce growth through word of mouth.
29 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011
LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.
11 Apr 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
LONDON, UK: Family firms around the world are confident about their future prospects, but many aren't doing enough to prepare themselves for the years ahead, says PwC. Nearly half still don't have a succession plan and of those that do, only 50% have decided who will take over the top job.
26 Nov 2010
LONDON, UK: Media Tenor and the Institute for Economics and Peace (IEP) recently announced the results of Peace & the Media, the first study into the accuracy of international TV news programmes with regards to violence, conflict and peace issues. The study reveals that while a majority of broadcasters present an accurate view of violence levels*, key UK and US broadcasters devote more than 50% of their time to topics of violence.
10 Nov 2010