[Executive Check] Ad agencies ought to be intimate with clients to thrive

[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business. 15 Oct 2012 10:25

[Executive Check] Social media marketing - a must in business

[Walter Wafula] Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda. 12 Jul 2012 11:12

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Japan automakers energise direct marketing in Uganda

[Walter Wafula] Japanese online car dealers are becoming more aggressive in selling off their cars to people in Uganda, in the wake of the economic crisis. The most aggressive marketers include; Japan Auto Trade, Click n Buy and Pick n Buy24. 13 May 2009 11:20