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The importance of avoiding plagiarism in your marketing campaign

It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Be disrupted

The phrase disruptive innovation is being used by entrepreneurs worldwide at the moment. However, the term is widely misunderstood. What classifies a company as genuinely disruptive?..

Issued by R-Squared Digital SA 4 Dec 2017

Netwerk24 boosts advertising scope with the addition of lifestyle titles

November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel...

Issued by Ads24 4 Dec 2017

OLX South Africa, awarded to Techsys Digital and Black River FC

After a recent multi-agency pitch process, Techsys Digital and Black River FC have been awarded the OLX South Africa account...

Issued by Techsys Digital 1 Dec 2017

#NewCampaign: Jeremy Clarkson introduces Emirates' new, game-changing first class suites

Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...

By Cari Coetzee 30 Nov 2017

African Media feels the pinch

African Media and Entertainment (AME) has warned shareholders it expects trading conditions for the remaining six months of the 2018 financial year to remain challenging...

By Thabiso Mochiko 28 Nov 2017

Meredith Corp to buy Time Inc. for $2.8bn

Time Inc. is selling for $2.8bn to media conglomerate Meredith Corporation, backed by the billionaire Koch brothers known for supporting conservative causes, in an unlikely ending to a saga over the future of CNN's parent company...

28 Nov 2017

The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

#BigConnect: Bridging the travel brand, influencer gap in destination marketing

With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...

By Robin Fredericks 28 Nov 2017

#BigConnect: Influencers and travel brands connect to take travel and destination marketing to the next level

The first-ever Big Connect recently took place in Cape Town and saw South African travel companies and influencers come together to discuss how travel marketing can be enhanced through working with influencers...

24 Nov 2017

Local agency approached to cover Beaumont's world-record circumnavigation

Scottish cyclist Mark Beaumont approached South African sports production agency MoonSport to cover his Artemis World Cycle, which he recently completed, breaking the Guinness World Record for circumnavigation by bicycle in 78 days, 14 hours and 40 minutes...

By Jessica Tennant 15 Nov 2017

#Newsmaker: Amanda Dambuza named Veuve Clicquot Elle Boss 2017

This year's deserving recipient of the Veuve Clicquot Elle Boss Award is Amanda Dambuza, founder and director of consulting company Uyandiswa, currently in its fourth year and already employing more than 70 people...

By Jessica Tennant 14 Nov 2017

News24 puts ANC TG Zweli Mkhize in the hot seat

ANC Presidential hopeful and Treasurer-General, Dr Zweli Mkhize, will be interviewed live, via real-time video stream, on News24 Frontline at 6pm on 14 November...

Issued by 24.com 14 Nov 2017

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International

Six SA judges selected for NYF's grand jury

New York Festivals International Advertising Awards has announced the 2018 grand jury, which includes six South African judges.

3 days ago

6 tips for effectively managing M&A communications

Recently, the National Bank of Abu Dhabi merged with the First Gulf Bank to create First Abu Dhabi Bank, the largest financial institution in the UAE with assets totalling $186bn. This not only represents a significant achievement for all parties involved, but it could also herald further merger and acquisition activity across the UAE - bringing both significant opportunities as well as challenges to the businesses involved.

By Shane Dolan 3 days ago

Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

3 days ago

MediaCom named as victor in global AkzoNobel Decorative Paints account review

Agency adds South Africa, MENA, and Argentina to their roster after competitive pitch

Issued by MediaCom 3 days ago

Seven SA judges selected for 2018 One Show!

The One Club for Creativity has announced the global creative leaders selected to serve as judges for The One Show 2018. Nearly 200 highly qualified creatives representing 34 countries will judge work from around the world.

3 days ago

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