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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Gumtree turns over a new leaf

From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign...

20 Apr 2017

Google Search Console: tips and tricks for digital specialists

Google Search Console is not only for SEO use. Let's explore some of the ways in which Google Search Console can be used to extract useful information for PPC, content, development, brand exposure and SEO...

By Aidan Blundell, Issued by Dentsu Aegis Network 19 Apr 2017

Safrea unravels the fake news phenomenon

Here's what Herman Wasserman, professor of media studies at UCT and Lauren Green, senior analyst at BrandsEye mentioned at Safrea Cape Town's recent fake news event...

By Leigh Andrews 13 Apr 2017

Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value...

Issued by Sportal 12 Apr 2017

Behind the scenes of Beautiful News

A platform making impressive headway in sharing positive stories from South Africa is Ginkgo Agency's Beautiful News...

By Pasqua Heard 7 Apr 2017

Clear content marketing strategy = happy customers + happy boss

Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things...

By Leigh Andrews 7 Apr 2017

#OneShow2017: Film finalists revealed!

Finalists in the film category have been revealed for One Show 2017, with three SA entries making the grade...

6 Apr 2017

Google: Machine learning may fix ad placement dispute

SAN FRANCISCO, US: Google has said it will apply machine smarts and outside eyes to help ensure brands don't find ads paired with hateful videos on YouTube...

4 Apr 2017

YouTube's display ad debacle - What should smart advertisers be doing?

YouTube's display ad debacle, placing brand ads near dubious content, has brands boycotting the world's second-biggest search engine. Jellyfish shows advertisers how to avert a crisis...

Issued by Jellyfish South Africa 3 Apr 2017

Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

Overcoming fake news with credible news brands

Fake news is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question...

29 Mar 2017

10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017

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International

Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.

By Jay Smith 3 days ago

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

3 days ago

F8: Connectivity, artificial intelligence and more from day two

Day two of F8 2017, saw chief technology officer Mike Schroepfer, director of connectivity programs, Yael Maguire; director of applied machine learning, Joaquin Quiñonero Candela; chief scientist of Oculus research, Michael Abrash; and VP of engineering and building 8 Regina Dugan present their keynote thoughts.

3 days ago

Clio Awards announce 2017 jury, includes Fran Luckin

Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.

3 days ago

The ‘New' category at LIA reshapes itself

Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.

20 Apr 2017

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