Focus on Youth Marketing

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Busting ad spoofing with ads.txt

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The industry makes millions of dollars in revenue which is accessed in unscrupulous ways...

By Bongani Mtlhavani, Issued by DQ&A 1 day ago

Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

Programmatic media buying has changed digital marketing... for good

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away...

Issued by Sprout 12 Oct 2017

News24 Edge app wins global media award

At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services...

Issued by 24.com 12 Oct 2017

Unpacking the future for technology, media and telecoms in Africa

AfricaCom 2017 presents a global speaker line-up in this uncertain age of digital disruption and transformation...

12 Oct 2017

SABC may have new board this week, says Dlodlo

It has been suggested that President Jacob Zuma wants to gain control of the SABC by delaying the announcement of a new board...

By Bekezela Phakathi 11 Oct 2017

‘White like me' advert grounds Dove

Body wash advertisement is a complete wash-out, but brand specialist says apologetic company is likely to survive unscathed amid calls to boycott the product...

By Jeremy Maggs 10 Oct 2017

Why mass market scores best in brand communication

Ads24's mass market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market...

Issued by Ads24 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

Business Day wins Press Council appeal about Trillian article

On Friday, Business Day won an appeal against a ruling by the Press Council for a story published on April 26 about financial advisory firm Trillian...

9 Oct 2017

Facebook 'context' button is latest effort to fight fake news

WASHINGTON - Facebook said Thursday it was testing a new button to allow users to get more context about a news source, in the latest move by the leading social network to curb misinformation...

6 Oct 2017

Carat SA together with Carat Asia Pacific won three Tangram Awards @ Spikes Asia

Carat South Africa, in collaboration with Carat Asia Pacific Singapore, won three awards at the Tangrams @ Spikes Asia Festival, for their Opel Adam on Tinder campaign...

Issued by Dentsu Aegis Network 4 Oct 2017

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International

#EntrepreneurMonth: Chris Weylandt on the business of contemporary home decor design

Chris Weylandt, founder and CEO of furniture and decor retailer Weylandts, forms part of the impressive line-up at this year's Business of Design conference held in Cape Town last week and Johannesburg this week.

By Lauren Hartzenberg 10 hours ago

What the 'Fearless Girl' statue and Harvey Weinstein have in common

In March of this year, State Street Global Advisors unveiled the “Fearless Girl,” a statue of a little girl installed to face Wall Street's famous “Charging Bull” statue. Her defiance was aimed at financial culture's historical exclusion of women in the financial industry, especially in leadership positions.

By Sarah Banet-Weiser 14 hours ago

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

1 day ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 1 day ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

1 day ago

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