Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart.
By Anton Harber 10 Mar 2014 07:01
Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.
By Sanele Mgaga 7 Mar 2014 14:45
Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a 'nice idea' but one whose benefits are not well understood.
By Gerald Naidoo 6 Mar 2014 07:10
For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
The financial landscape is risky, uncertain, and unfriendly... and just perfect for the launch of your content marketing campaign.
By Mark Wright 5 Mar 2014 14:05
As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?
By Marion Scher 3 Mar 2014 14:56
This week's decision by Judge Dunstan Mlambo to allow the broadcasting of the Oscar Pistorius trial was itself broadcast live - and provided a vivid demonstration of the value of letting cameras into courts.
By Anton Harber 28 Feb 2014 06:12
A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.
By Marion Scher 27 Feb 2014 13:52
Has it ever pained you that your favourite toilet paper brand doesn't have a Facebook page? Does it annoy you that your breakfast cereal doesn't tweet? No? Me neither.
By Thandi Guilherme 25 Feb 2014 06:30
In 1985 Naspers was a local Afrikaans newspaper operation worth about R24m. Then CEO Ton Vosloo received a message from a South African studying at Columbia University, New York...
By Anton Harber 25 Feb 2014 06:21
There's a host of reasons why people become journalists, but what happens when their newsroom is run by fear and control?
By Anton Harber 24 Feb 2014 11:40
One of the tactics that us content marketers can use for our own or our client blogs is curation.
By Travis Bussiahn 21 Feb 2014 10:21
Search engine optimisation is one of the best online marketing strategy methods which you can adopt for the success of your online business.
By Manas Kumar 20 Feb 2014 10:20
For years, online publishers have priced their advertising inventory by thousands of impressions (CPM) and provided CPM as the major metric their advertisers can use to benchmark digital advertising campaigns.
By Pierre Cassuto 19 Feb 2014 15:01
The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.
By Lisa Basson 18 Feb 2014 09:25
Public Protector Thuli Madonsela released her report on the SABC yesterday. The report - 'When Governance and Ethics Fail' - paints a damning picture of abuse of power, mismanagement, waste and corruption, and outright dishonesty at the public broadcaster.
By Rod Baker 18 Feb 2014 07:38
In 2002, an investigation by Deloitte & Touche described Motsoeneng as a "semi-literate journalist" and recommended that he be removed as senior specialist producer. - "Faking it, Raking it in" Sunday World, 8 April 2012
By Ed Herbst 17 Feb 2014 06:22
If you were the judge in the Oscar Pistorius trial, would you allow cameras and cellphones into the courtroom?
By Anton Harber 14 Feb 2014 06:49
There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.
By Gareth Slaven 14 Feb 2014 06:37
Facebook celebrated its 10th birthday last week, but people forget that when Facebook started, it was not the social network MySpace was.
By Danette Breitenbach 11 Feb 2014 15:51
Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
"The senior management at the SABC couldn't even be bothered to do the numeracy test that was required for a proper skills assessment. The entire senior management of the SABC is in a dire, dire state." Marian Shinn, Parliament 4 February 2005
By Ed Herbst 10 Feb 2014 08:08
It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?
By Rolf Akermann 7 Feb 2014 06:22
At the risk of being utterly boring once again banging on about the SABC, I feel as though some sort of bizarre sense of duty requires me to comment on the completely predictable findings of a PriceWaterhouseCoopers audit on the national broadcaster...
By Chris Moerdyk 7 Feb 2014 06:19
It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.
By Anton Harber 7 Feb 2014 05:23
You've been meaning to do it, last year and the year before ... but in 2014 that untidy customer database may just become a huge liability.
By Kevin Bassett 6 Feb 2014 14:54
TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...
By Naseem Javed 6 Feb 2014 09:41
The online ad industry has done the advertising world a massive disservice, and there is no easy way to fix the problem...
By Michal Wronski 6 Feb 2014 09:21
I presented a talk at the STC Media and PR Conference today about successfully engaging with modern media. Here are the highlights:
By Janine Lloyd 6 Feb 2014 08:39
The days of broadcast communication are behind us. It's time to take a fresh look at how brands communicate with buyers.
By Tom Manners 6 Feb 2014 08:20
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