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[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

A saga in three chapters

This is a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing...

By Anton Harber 18 Aug 2014 05:35

Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

PR 2014 - suffocating or liberating?
PR 2014 - suffocating or liberating?

Ask any public relations consultant or internal PR person and they will show you how much PR has changed in the past 15 years. But...

By Ulaysha Sukhu 12 Aug 2014 08:34

Does a liar as a source ever deserve protection?

It is easy to review ethical decisions in journalism with hindsight, when one has the luxury of time to wonder whether a choice made under pressure was the correct one...

By Anton Harber 8 Aug 2014 05:48

Investigative journalism - the story is the point, and the means

Good investigative journalism treads a fine line between the dual pitfalls of accusation - unsupported claims - and overload - a deluge of facts threatening to drown out the overall...

By Sandra Roberts 7 Aug 2014 10:45

Has Justine landed yet?
Has Justine landed yet?

Social media shared its maleficent side with - among endless other examples no doubt - one Justine Sacco, who got roasted when she implied that she is AIDS-immune - because she is white...

By Dylan Balkind 7 Aug 2014 08:16

Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

Newspapers' scrutiny of each other can be good

Like politicians, national sports coaches and rhinos, newspapers proprietors need big heads and thick skins.

By Anton Harber 1 Aug 2014 06:05

SABC plan is antithesis of open journalism

On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism"...

By Anton Harber 25 Jul 2014 06:25

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

The value of broadcast monitoring

The instant nature of communication has seen the media cycle being driven by social networking with broadcast, online, and print building from there...

By Jaco Pienaar 10 Jul 2014 13:55

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

Not even on social media can, or should, a brand be a friend

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future...

By Natalie Jardine 7 Jul 2014 06:25

The internet: Website & SEO synergy from a South African perspective

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

By Stephen Sandmann 4 Jul 2014 08:03

Best memes of World Cup week

Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators...

By Louise Marsland 4 Jul 2014 05:54

Survé: SA's Murdoch?

I have been wondering whether it is fair and useful to think of Iqbal Survé, the new owner of the Independent newspaper group, as SA's Rupert Murdoch.

By Anton Harber 4 Jul 2014 05:52

Memes in modern branding

From performing a nek nomination or the evolved RAK nomination, to being pulled into a company Harlem Shake we have all been exposed to memes in our daily lives, whether we are aware of them or not.

By Estee Cockcroft 3 Jul 2014 14:24

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

Making smarter online advertising decisions
Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

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