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Huffington Post to empower communities
Huffington Post to empower communities

The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd...

By Danette Breitenbach 28 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

Changing the face of business
Changing the face of business

The face of business is changing and in keeping with that change Times Media has redesigned its main print products and recently launched BusinessLIVE, a website that consolidates content, business and financial audiences...

By Danette Breitenbach 20 Oct 2016

Boris Dzhingarov
Brand on parade

Showing the best representation of your brand and your business online is essential in today's marketplace. The web is the main street of small business commerce, and your brand is on parade...

By Boris Dzhingarov, Issued by Monetary Library 12 Oct 2016

Boris Dzhingarov
Top online marketing tools for small and midsize businesses

An effective marketing strategy is a must if a business wants to succeed today. It's even more important for small and midsize businesses that need every advantage to stand out among their competitors...

By Boris Dzhingarov, Issued by Monetary Library 7 Oct 2016

Native content - a brand's dilemma
Native content - a brand's dilemma

The phrase 'native content' sends shivers down my spine, leaving me terrified and dumbfounded in equal measure...

By Charlie Stewart 29 Sep 2016

Five reasons why every business needs a company blog
Five reasons why every business needs a company blog

Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

By Boris Dzhingarov, Issued by Monetary Library 22 Sep 2016

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding...

By Sindy Peters 20 Sep 2016

Boris Dzhingarov
Three tips to ensure your company blog is an asset, not an anchor

Maybe you still remember to put up something new on your blog every week, or a couple times a month, but you haven't been paying attention to the analytics, so you're not sure your blog is doing all it should for your company anymore...

By Boris Dzhingarov, Issued by Monetary Library 19 Sep 2016

123RF
Your company doesn't need good content, it needs 10X content

Having watched the (recently concluded) series, "The Voice" (USA), on DStv I was struck by an undeniable truth...

By Brandon Faber 31 Aug 2016

Guidelines for crafting a website privacy policy
Guidelines for crafting a website privacy policy

Nowadays, people have become very cautious when it comes to sharing personal information online. This is why a privacy policy is very important for any website or blog...

By Charles Mburugu 24 Aug 2016

123RF
Opening up the VR market

With branded headsets and the production of virtual reality (VR) campaigns, VR is a wonderful new, innovative way to reach high-end audiences, and it is here...

By Danette Breitenbach 17 Aug 2016

Boris Dzhingarov
Most damaging web design mistakes e-businesses make

Managing a business is difficult and when everything moves online the topic is even more complicated. While there are so many problems that appear, those that do need to be mentioned are the following...

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

Boris Dzhingarov
The seven qualities of websites that build brand trust

Before a consumer parts with his/her hard-earned money, he/she needs to know that you'll be able to deliver what you're promising, and that it, indeed, will be worth that money...

By Boris Dzhingarov, Issued by Monetary Library 1 Aug 2016

Boris Dzhingarov
Why is a website vital for the small business?

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...

By Boris Dzhingarov, Issued by Monetary Library 25 Jul 2016

Pixabay
Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Boris Dzhingarov
How do SEO companies minimise budget expenses?

The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - In reality, it is complicated...

By Boris Dzhingarov, Issued by Monetary Library 29 Jun 2016

Boris Dzhingarov
How storytelling improves your business website

Even if the topic isn't particularly interesting, consumers are still drawn by a good story, which makes it an extremely useful tool for businesses. Websites that can tell a good story will also experience good conversions...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

Zubair Timol
Ten of Africa's brightest start-ups changing lives

Entrepreneurs are constantly working towards success. This sense of achievement is even greater when it also changes or saves the lives of real people...

By Zubair Timol, Issued by Meltwater 1 Jun 2016

The big three: Professional website platforms for small businesses
The big three: Professional website platforms for small businesses

A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise...

By Hicks Crawford 31 May 2016

Media strategists need a mindset change
Media strategists need a mindset change

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

By Ingrid von Stein 24 May 2016

Talk to the face, cause the brain ain't sure
Talk to the face, cause the brain ain't sure

Emoticons. Emojis. Smilies. They really are everywhere, and I'll admit to using them quite liberally (sometimes I even put one in an email to a favourite client)...

By Sarah Heuer 16 May 2016

How to grow your blog traffic in six easy steps
How to grow your blog traffic in six easy steps

Quick question: Do you have a blog on your website? Are you struggling with driving traffic to your blog? Do you want to grow your blog so that you can in turn use it to grow your corporate website...

By Adegboye Adeniyi 13 May 2016

Our limited attention spans consuming unlimited content
Our limited attention spans consuming unlimited content

It has been said that the average person loses interest/attention after only 6 seconds into a video...

By Chiara Di Rago 12 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands...

By Angie White 10 May 2016

Lessons from Lemonade for content marketers
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

By Tokiso Molefe 28 Apr 2016

What I know for sure about podcasts
What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

By Warren Harding 26 Apr 2016

Breaking Beautiful - the science of simple
Breaking Beautiful - the science of simple

In order to cook up a storm, you need your language lab to have a solid foundation. Here's how to do a really good job of getting back to basics...

By Sarah Heuer 5 Apr 2016

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