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Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

C'mon now, what breaking news is this?

The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader...

By Thamsanqa Malinga 16 Sep 2014 09:45

Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

By Danette Breitenbach 4 Sep 2014 10:28

A justifiable sense of déjà vu for SA's mass media

Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.

By Chris Moerdyk 3 Sep 2014 14:28

Will broadcasting history repeat itself?
Will broadcasting history repeat itself?

Thinking of the Snuki Zikalala example: If Cyril Ramaphosa succeeds President Jacob Zuma, can he, given his apparently sincere convictions about media and broadcast freedom, retain Hlaudi Motsoeneng at the SABC?

By Ed Herbst 3 Sep 2014 09:13

What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Absurdity rules the day in justice as in headlines

Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life...

By Anton Harber 29 Aug 2014 06:28

Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

[NewsMaker] Josephine Buys
[NewsMaker] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

A saga in three chapters

This is a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing...

By Anton Harber 18 Aug 2014 05:35

Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

PR 2014 - suffocating or liberating?
PR 2014 - suffocating or liberating?

Ask any public relations consultant or internal PR person and they will show you how much PR has changed in the past 15 years. But...

By Ulaysha Sukhu 12 Aug 2014 08:34

Does a liar as a source ever deserve protection?

It is easy to review ethical decisions in journalism with hindsight, when one has the luxury of time to wonder whether a choice made under pressure was the correct one...

By Anton Harber 8 Aug 2014 05:48

Investigative journalism - the story is the point, and the means

Good investigative journalism treads a fine line between the dual pitfalls of accusation - unsupported claims - and overload - a deluge of facts threatening to drown out the overall...

By Sandra Roberts 7 Aug 2014 10:45

Has Justine landed yet?
Has Justine landed yet?

Social media shared its maleficent side with - among endless other examples no doubt - one Justine Sacco, who got roasted when she implied that she is AIDS-immune - because she is white...

By Dylan Balkind 7 Aug 2014 08:16

Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

Newspapers' scrutiny of each other can be good

Like politicians, national sports coaches and rhinos, newspapers proprietors need big heads and thick skins.

By Anton Harber 1 Aug 2014 06:05

SABC plan is antithesis of open journalism

On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism"...

By Anton Harber 25 Jul 2014 06:25

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

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