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Boris Dzhingarov
Why is a website vital for the small business?

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Pixabay
Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Boris Dzhingarov
How do SEO companies minimise budget expenses?

The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - In reality, it is complicated...

By Boris Dzhingarov, Issued by Monetary Library 29 Jun 2016

Boris Dzhingarov
How storytelling improves your business website

Even if the topic isn't particularly interesting, consumers are still drawn by a good story, which makes it an extremely useful tool for businesses. Websites that can tell a good story will also experience good conversions...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

Zubair Timol
Ten of Africa's brightest start-ups changing lives

Entrepreneurs are constantly working towards success. This sense of achievement is even greater when it also changes or saves the lives of real people...

By Zubair Timol, Issued by Meltwater 1 Jun 2016

The big three: Professional website platforms for small businesses
The big three: Professional website platforms for small businesses

A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise...

By Hicks Crawford 31 May 2016

Media strategists need a mindset change
Media strategists need a mindset change

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

By Ingrid von Stein 24 May 2016

Talk to the face, cause the brain ain't sure
Talk to the face, cause the brain ain't sure

Emoticons. Emojis. Smilies. They really are everywhere, and I'll admit to using them quite liberally (sometimes I even put one in an email to a favourite client)...

By Sarah Heuer 16 May 2016

How to grow your blog traffic in six easy steps
How to grow your blog traffic in six easy steps

Quick question: Do you have a blog on your website? Are you struggling with driving traffic to your blog? Do you want to grow your blog so that you can in turn use it to grow your corporate website...

By Adegboye Adeniyi 13 May 2016

Our limited attention spans consuming unlimited content
Our limited attention spans consuming unlimited content

It has been said that the average person loses interest/attention after only 6 seconds into a video...

By Chiara Di Rago 12 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands...

By Angie White 10 May 2016

Lessons from Lemonade for content marketers
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

By Tokiso Molefe 28 Apr 2016

What I know for sure about podcasts
What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

By Warren Harding 26 Apr 2016

Breaking Beautiful - the science of simple
Breaking Beautiful - the science of simple

In order to cook up a storm, you need your language lab to have a solid foundation. Here's how to do a really good job of getting back to basics...

By Sarah Heuer 5 Apr 2016

Panama Papers: 10 things you need to know about the world's biggest ever leak
Panama Papers: 10 things you need to know about the world's biggest ever leak

The term "Panama Papers" is about to become a major part of the global lexicon. That's because it represents something very big: the largest data leak in human history...

By Stuart Thomas 4 Apr 2016

How to create shareable content in social media marketing
How to create shareable content in social media marketing

Individuals are faced with a blizzard of media messages on a daily basis. This can make it difficult for your brand to stand out in the crowd...

By AIMEÉ SERRÃO 22 Mar 2016

Russell Jarvis
When big tech blogs swipe left

Tasked with getting the message out in all the right places, I figured that landing our news in front of your FT.com's, TechCrunch's and VentureBeat's would be a piece of cake...

By Russell Jarvis 22 Mar 2016

What's going on with M4JAM?
What's going on with M4JAM?

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March...

By Stuart Thomas 16 Mar 2016

Ad operations best practices
Ad operations best practices

A guide to providing your clients with the best service and campaign delivery...

By Cindy Maritz, Issued by DQ&A Media Group 8 Mar 2016

Tiffany Markman
Why I don't compete on price

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely...

By Tiffany Markman 8 Mar 2016

Tips on how to handle social media trolls
Tips on how to handle social media trolls

When individuals post negative, rude and controversial comments causing discord on a social media platform, they are referred to as trolls. Identifying a troll is easy...

By AIMEÉ SERRÃO 4 Mar 2016

How to encourage website visitors to return to your website
How to encourage website visitors to return to your website

Convincing people to return to your website regularly costs less money than attracting new ones, increases website sales and increases the popularity of a website...

By Boris Dzhingarov, Issued by Monetary Library 3 Mar 2016

How to increase site conversion in 2016
How to increase site conversion in 2016

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is...

By Greg Wright 3 Mar 2016

Guidelines for using images in blog posts
Guidelines for using images in blog posts

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

By Charles Mburugu 29 Feb 2016

Boris Dzhingarov
Why is it important to choose the right domain name for your website?

There are some people that will tell you that your domain name does not really matter as long as you offer quality to your visitors. You need to realise that this is not actually the case...

By Boris Dzhingarov, Issued by Monetary Library 18 Feb 2016

The ultimate online bait
The ultimate online bait

Just like the fish is attracted to the hook masquerading as the worm or the same way the moth is drawn to the flame, individuals are tempted to lose their inhibition and click on certain links...

By AIMEÉ SERRÃO 15 Feb 2016

Why personalising audiences increases profitability
Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes...

By Rivky Grauman 9 Feb 2016

You want to go viral, do you?
You want to go viral, do you?

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame...

By Sophie Baker 3 Feb 2016

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say...

By Charl Vollmer 1 Feb 2016

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