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Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

By Roxana Bouwer 27 May 2015 06:47

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

How to create shareable content
How to create shareable content

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise...

By Alesia Hsiao 10 May 2015 08:22

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Greg Forbes
This headline is not a clickbait link

Clickbait headlines, designed to entice people to click through to a particular article, may seem like clever tools to boost page views, but they have the potential to destroy credibility in the long run...

By Greg Forbes, Issued by Lion's Wing 13 Apr 2015 09:53

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Chris Moerdyk
Why newspapers and magazines are giving print a bad name

Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish...

By Chris Moerdyk 13 Mar 2015 15:46

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Why your small business should be making use of SEO
Why your small business should be making use of SEO

Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

By Sophie Baker 24 Feb 2015 08:00

Online video news: what works, what doesn't and what the future holds
Online video news: what works, what doesn't and what the future holds

South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

By Dan Calderwood 23 Feb 2015 08:00

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Anton Harber
Investment in people keeps news groups afloat

At a Future of News seminar at the University of the Witwatersrand last week, Financial Times (FT) of London managing editor James Lamont told how they had turned that operation around...

By Anton Harber 13 Feb 2015 05:55

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Marion Scher
The state of news

It doesn't take a genius to work out that the way people take in news has totally changed over the last number of years...

By Marion Scher 11 Feb 2015 05:49

Jack Peterson
Four phenomenal ways big data is used to boost traffic to websites

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

By Jack Peterson 10 Feb 2015 06:06

Anton Harber
Serial - A murder investigation...

An experimental US serial has transformed investigative journalism...

By Anton Harber 2 Feb 2015 09:19

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

Chemory Gunko
Blurred lines... how the vicious internet is creating a vicious world

In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

By Chemory Gunko 28 Jan 2015 14:09

Understanding responsive and mobile website design
Understanding responsive and mobile website design

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

By Chemory Gunko 16 Jan 2015 10:15

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Peter Mann
Networks' coverage of Paris terror attacks was a hopeless failure

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)...

By Peter Mann 13 Jan 2015 13:15

Anton Harber
Confronting racism on the internet: A response to Nzimande

Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it?

By Anton Harber 8 Jan 2015 14:10

Which businesses are under threat in 2015?
Which businesses are under threat in 2015?

While everyone enjoys progress, it doesn't necessarily mean we'll be benefitting - discover the true impact of digital media...

By Tauriq Moosa 6 Jan 2015 05:03

Sid Peimer
How Social Proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group...

By Sid Peimer 5 Jan 2015 04:39

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

Which social channels are right for your brand? - Mark 1
Which social channels are right for your brand?

With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen...

By Daniel Schmidt, Issued by Mark 1 18 Dec 2014 11:39

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