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You want to go viral, do you?

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame...

By Sophie Baker 3 Feb 2016 12:00

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say...

By Charl Vollmer 1 Feb 2016 07:16

Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library 28 Jan 2016 11:21

How to evaluate the quality of your website
How to evaluate the quality of your website

Nowadays, there are thousands of websites promoting a wide range of products and services. Therefore, if you are running a business website, it is very important to evaluate and upgrade it frequently to ensure that it stays ahead of the competition...

By Charles Mburugu 25 Jan 2016 14:46

© NejroN – 123RF.com
Can we cure clickbaiting?

I've given up the fight against 'verb-ing', as you can see. I've accepted that language evolves, is dynamic, and that these are good things...

By Sarah Heuer 22 Jan 2016 14:30

©Danil Roudenko via 123RF
10 things you have to know about SEO and social media in 2016

There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how...

By Dee Stephens 22 Jan 2016 06:49

Three easy ways to make money online - Monetary Library
Three easy ways to make money online

For those who have not yet tried it, working and making money online from anywhere might seem something of a dream world...

By Boris Dzhingarov, Issued by Monetary Library 20 Jan 2016 11:10

Boris Dzhingarov
Five YouTube marketing secrets to keep in mind

YouTube has turned the tables for marketing at unimaginable angles. This giant website has given birth to whole new ways of marketing and reaching your desired audience...

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2016 10:46

Boris Dzhingarov
When having a website designed, think like the user

"Design for the user" might seem like axiomatic advice, but many businesses' websites reveal that user-friendliness isn't always the main consideration when designing and developing contemporary websites...

By Boris Dzhingarov, Issued by Monetary Library 4 Jan 2016 15:04

How brands can succeed with online marketing in 2016
How brands can succeed with online marketing in 2016

The importance of having and establishing a company's presence within the digital space became much more clearer as consumers rely heavily on online media to influence their decision on what to buy or use...

By Adegboye Adeniyi 10 Dec 2015 06:06

2015: The year the consumer found another way
2015: The year the consumer found another way

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites...

By Jaco Pienaar 9 Dec 2015 10:49

Nokwazi Mzobe
The business case for crowdsourcing

Gone are the days of employing a large number of people; relying on one or two overpriced suppliers; consulting one person on a business problem or struggling to raise funds from a finance institution...

By Nokwazi Mzobe 1 Dec 2015 14:45

©prykhodov via 123RF
When SEO is bad for your business

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website...

By Adegboye Adeniyi 18 Nov 2015 11:14

Image via Pixabay
Awesome ideas for attracting more traffic to your blog

A blog can be a very powerful tool for sharing information and promoting your business. However, simply knowing how to create a blog is not enough...

By Charles Mburugu 30 Oct 2015 15:58

The blurred line between content marketing and SEO
The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine...

By Dee Stephens 26 Oct 2015 07:01

Image via Pixabay
Is it really that arduous to create compelling website design?

According to a research, the number of internet users has increased tenfold to a count of 3.1 billion users worldwide. And the reason for such a major statistic growth is technological advancement...

By David Meyer 22 Oct 2015 07:02

©arekmalang via 123RF
Business as usual... for now

While the recent All Media and Products Survey for June 15 (2015BA) released by SAARF in October shows an overall picture of relative stability...

By Danette Breitenbach 21 Oct 2015 10:25

How to manage a team of content writers
How to manage a team of content writers

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...

By Charles Mburugu 13 Oct 2015 14:29

'You had me at hello' - Five ways to capture your business audience's attention
'You had me at hello' - Five ways to capture your business audience's attention

First sentences must seduce. The opening line of your copy is like a corporate pick-up line - it must draw your audience in and it must draw them in immediately...

By Anthony Ehlers 8 Oct 2015 09:32

©Vadim Guzhva via 123RF
Be careful what you wish for

I was with a colleague who's in the communications industry and she mentioned a problem that often occurs in the field of public relations...

By Marion Scher 7 Oct 2015 13:02

©Robert Churchill via 123RF
Social media marketing and the multicultural audience

Our increasing reliance on digital media has eradicated geographical boundaries, allowing millions of people to communicate, share ideas and access a wealth of information...

By Ian Henderson 1 Oct 2015 10:03

©Brian Jackson via 123RF
Protecting your creativity on the web

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space...

By Jani Cronje 29 Sep 2015 13:58

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015 12:17

Beginners' guide to content marketing for real estate
Beginners' guide to content marketing for real estate

The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.

By Charles Mburugu 26 Aug 2015 14:47

Why are they so against what customers want?
Why are they so against what customers want?

How can an administration that started out with the world's greatest slogan - Power to the People - get things so wrong?...

By Aki Kalliatakis 24 Aug 2015 11:49

SEM - Paying for web traffic. What, why, how?
SEM - Paying for web traffic. What, why, how?

SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?...

By Sophie Baker 21 Aug 2015 11:21

[TrendTalk] Dear brands, stop stuffing up social!
[TrendTalk] Dear brands, stop stuffing up social!

Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training...

By Louise Marsland 21 Aug 2015 11:14

Transforming the news experience
Transforming the news experience

In a country as dynamic as South Africa we are surrounded by constant reminders that life never stands still. Innovation is in our nature as human beings and nothing epitomises this more than the rapid ascent of all things digital...

By Jim Egan 17 Aug 2015 11:36

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

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