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Stephen Sandmann
Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

SEO or Search Engine Optimisation is all about making the most of the global phenomenon, which is the Google search engine...

By Stephen Sandmann 27 Nov 2014 05:13

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

Leon Marinus
Seven tips when making your own YouTube videos for your business

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure...

By Leon Marinus 11 Nov 2014 14:30

Anton Harber
Space for independent, critical media is under siege

Senior journalist Tony Weaver faced a company disciplinary hearing because he questioned why the Cape Times cut an advertiser's logo out of a photograph of a shooting in a supermarket...

By Anton Harber 7 Nov 2014 06:04

Content: Skate or fall - it's that simple
Content: Skate or fall - it's that simple

I once heard someone say that his passion for skateboarding stems from being able to teach kids how to fall - or 'bail', in skateboarders' lingo. This piqued my interest...

By Catherine Milward-Bridges 6 Nov 2014 10:01

Hear the human story
Hear the human story

This week Al Jazeera English launched its global marketing and communications campaign. The campaign, Hear the Human Story, was launched first Johannesburg, and then in London, to be followed by Sydney, Australia. (video)

By Danette Breitenbach 5 Nov 2014 06:46

How to write strategically online
How to write strategically online

While writing is something we can all do, the same cannot be said for writing strategically online. The average social media user is usually brash and writes whatever and however they think and feel...

By Kamogelo Modise 3 Nov 2014 14:10

Nick Durrant
Selecting the right CMS platform

A good CMS should save your business time and money, unfortunately knowing which platform is right for you, is not as simple...

By Nick Durrant 28 Oct 2014 14:00

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

Thamsanqa Malinga
C'mon now, what breaking news is this?

The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader...

By Thamsanqa Malinga 16 Sep 2014 09:45

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Danette Breitenbach
Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

By Danette Breitenbach 4 Sep 2014 10:28

Chris Moerdyk
A justifiable sense of déjà vu for SA's mass media

Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today.

By Chris Moerdyk 3 Sep 2014 14:28

Will broadcasting history repeat itself?
Will broadcasting history repeat itself?

Thinking of the Snuki Zikalala example: If Cyril Ramaphosa succeeds President Jacob Zuma, can he, given his apparently sincere convictions about media and broadcast freedom, retain Hlaudi Motsoeneng at the SABC?

By Ed Herbst 3 Sep 2014 09:13

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Anton Harber
Absurdity rules the day in justice as in headlines

Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life...

By Anton Harber 29 Aug 2014 06:28

Amanda James
Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

[NewsMaker] Josephine Buys
[NewsMaker] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Chemory Gunko
There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Harry Herber
Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

Anton Harber
A saga in three chapters

This is a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing...

By Anton Harber 18 Aug 2014 05:35

Matthew Arnold
Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

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