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Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

By Tokiso Molefe 28 Apr 2016

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What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

By Warren Harding 26 Apr 2016

Breaking Beautiful - the science of simple
Breaking Beautiful - the science of simple

In order to cook up a storm, you need your language lab to have a solid foundation. Here's how to do a really good job of getting back to basics...

By Sarah Heuer 5 Apr 2016

© Memeburn
Panama Papers: 10 things you need to know about the world's biggest ever leak

The term "Panama Papers" is about to become a major part of the global lexicon. That's because it represents something very big: the largest data leak in human history...

By Stuart Thomas 4 Apr 2016

How to create shareable content in social media marketing
How to create shareable content in social media marketing

Individuals are faced with a blizzard of media messages on a daily basis. This can make it difficult for your brand to stand out in the crowd...

By AIMEÉ SERRÃO 22 Mar 2016

Russell Jarvis
When big tech blogs swipe left

Tasked with getting the message out in all the right places, I figured that landing our news in front of your FT.com's, TechCrunch's and VentureBeat's would be a piece of cake...

By Russell Jarvis 22 Mar 2016

What's going on with M4JAM?
What's going on with M4JAM?

This is interesting. WeChat users signed up to microjobbing service M4JAM were on Monday greeted with a message telling them to cash out all the money from their wallets before 31 March...

By Stuart Thomas 16 Mar 2016

Ad operations best practices - DQ&A Media Group
Ad operations best practices

A guide to providing your clients with the best service and campaign delivery...

By Cindy Maritz, Issued by DQ&A Media Group 8 Mar 2016

Tiffany Markman
Why I don't compete on price

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely...

By Tiffany Markman 8 Mar 2016

Tips on how to handle social media trolls
Tips on how to handle social media trolls

When individuals post negative, rude and controversial comments causing discord on a social media platform, they are referred to as trolls. Identifying a troll is easy...

By AIMEÉ SERRÃO 4 Mar 2016

How to encourage website visitors to return to your website - Monetary Library
How to encourage website visitors to return to your website

Convincing people to return to your website regularly costs less money than attracting new ones, increases website sales and increases the popularity of a website...

By Boris Dzhingarov, Issued by Monetary Library 3 Mar 2016

How to increase site conversion in 2016
How to increase site conversion in 2016

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is...

By Greg Wright 3 Mar 2016

Guidelines for using images in blog posts
Guidelines for using images in blog posts

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

By Charles Mburugu 29 Feb 2016

Boris Dzhingarov
Why is it important to choose the right domain name for your website?

There are some people that will tell you that your domain name does not really matter as long as you offer quality to your visitors. You need to realise that this is not actually the case...

By Boris Dzhingarov, Issued by Monetary Library 18 Feb 2016

The ultimate online bait
The ultimate online bait

Just like the fish is attracted to the hook masquerading as the worm or the same way the moth is drawn to the flame, individuals are tempted to lose their inhibition and click on certain links...

By AIMEÉ SERRÃO 15 Feb 2016

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Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes...

By Rivky Grauman 9 Feb 2016

© mj007 – 123RF.com
You want to go viral, do you?

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame...

By Sophie Baker 3 Feb 2016

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say...

By Charl Vollmer 1 Feb 2016

Boris Dzhingarov
Mobile-friendly websites: What you need to know

The longer you wait to go mobile, the greater you risk losing quality traffic. Here are some popular questions about mobile-friendly websites, answered...

By Boris Dzhingarov, Issued by Monetary Library 28 Jan 2016

How to evaluate the quality of your website
How to evaluate the quality of your website

Nowadays, there are thousands of websites promoting a wide range of products and services. Therefore, if you are running a business website, it is very important to evaluate and upgrade it frequently to ensure that it stays ahead of the competition...

By Charles Mburugu 25 Jan 2016

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Can we cure clickbaiting?

I've given up the fight against 'verb-ing', as you can see. I've accepted that language evolves, is dynamic, and that these are good things...

By Sarah Heuer 22 Jan 2016

©Danil Roudenko via 123RF
10 things you have to know about SEO and social media in 2016

There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how...

By Dee Stephens 22 Jan 2016

Three easy ways to make money online - Monetary Library
Three easy ways to make money online

For those who have not yet tried it, working and making money online from anywhere might seem something of a dream world...

By Boris Dzhingarov, Issued by Monetary Library 20 Jan 2016

Boris Dzhingarov
Five YouTube marketing secrets to keep in mind

YouTube has turned the tables for marketing at unimaginable angles. This giant website has given birth to whole new ways of marketing and reaching your desired audience...

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2016

Boris Dzhingarov
When having a website designed, think like the user

"Design for the user" might seem like axiomatic advice, but many businesses' websites reveal that user-friendliness isn't always the main consideration when designing and developing contemporary websites...

By Boris Dzhingarov, Issued by Monetary Library 4 Jan 2016

How brands can succeed with online marketing in 2016
How brands can succeed with online marketing in 2016

The importance of having and establishing a company's presence within the digital space became much more clearer as consumers rely heavily on online media to influence their decision on what to buy or use...

By Adegboye Adeniyi 10 Dec 2015

2015: The year the consumer found another way
2015: The year the consumer found another way

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites...

By Jaco Pienaar 9 Dec 2015

Nokwazi Mzobe
The business case for crowdsourcing

Gone are the days of employing a large number of people; relying on one or two overpriced suppliers; consulting one person on a business problem or struggling to raise funds from a finance institution...

By Nokwazi Mzobe 1 Dec 2015

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When SEO is bad for your business

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website...

By Adegboye Adeniyi 18 Nov 2015

Image via Pixabay
Awesome ideas for attracting more traffic to your blog

A blog can be a very powerful tool for sharing information and promoting your business. However, simply knowing how to create a blog is not enough...

By Charles Mburugu 30 Oct 2015

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