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Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 22 May 2017

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

Boris Dzhingarov
Why people pay for online advice

Asking for help, especially advice, is something many people avoid because they think it makes them look bad. When people are online, however, there's less risk involved because the internet provides a cloak of anonymity...

By Boris Dzhingarov, Issued by Monetary Library 12 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard...

By Jessica Tennant 8 May 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst...

By Mike Sharman 6 Mar 2017

Boris Dzhingarov
Reasons why your business needs an online presence

In the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital...

By Boris Dzhingarov, Issued by Monetary Library 27 Feb 2017

What do global brands need to know about the SA social media market?
What do global brands need to know about the SA social media market?

As an English girl living in South Africa for the last year, I have noticed stark differences in the ways brands and their audiences behave online. Not only are the content themes noticeably different to the European way of thinking...

By Emma Glover 23 Jan 2017

123RF
Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...

By Chemory Gunko 13 Jan 2017

Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

It is a massive understatement to say that it is an interesting time for Western democracy...

By Jim Egan 12 Jan 2017

Image ©
Webfluential: influencer firm to shutter agency operations

Influencer marketing company Webfluential has confirmed that it will be shutting down its local agency operations, Memeburn has learnt...

By Hadlee Simons 21 Dec 2016

Boris Dzhingarov
Important questions you should answer before starting an online business

Have you dreamt about starting your own online business? It's something many people are considering and it could change your life forever...

By Boris Dzhingarov, Issued by Monetary Library 13 Dec 2016

The new smart car and Zando #UnfollowTheNorm campaign creates intrigue
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue

In a first for South Africa, the new smart forfour is being introduced directly onto the pages of Africa's largest online retailer, Zando...

By Angie White 12 Dec 2016

Huffington Post to empower communities
Huffington Post to empower communities

The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd...

By Danette Breitenbach 28 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Fake news ©
Fake news in South Africa: Five websites you should definitely avoid

Whether it's to simply hoodwink people or to generate ad revenue, fake news websites have received mainstream attention in recent months...

By Hadlee Simons 22 Nov 2016

Five steps to an effective omnichannel marketing effort
Five steps to an effective omnichannel marketing effort

One trap that many traditional businesses fall into when figuring out their online presence is failing to optimise their customer experience for both online and offline channels...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

Groupon South Africa is dead: here's what will happen to your orders
Groupon South Africa is dead: here's what will happen to your orders

Back in September 2015, Memeburn reported that ecommerce platform Groupon began shedding global offices in an effort to "make the business more efficient". And while South Africa wasn't a country affected back then, it is now...

By Andy Walker 4 Nov 2016

Changing the face of business
Changing the face of business

The face of business is changing and in keeping with that change Times Media has redesigned its main print products and recently launched BusinessLIVE, a website that consolidates content, business and financial audiences...

By Danette Breitenbach 20 Oct 2016

Boris Dzhingarov
Brand on parade

Showing the best representation of your brand and your business online is essential in today's marketplace. The web is the main street of small business commerce, and your brand is on parade...

By Boris Dzhingarov, Issued by Monetary Library 12 Oct 2016

Boris Dzhingarov
Top online marketing tools for small and midsize businesses

An effective marketing strategy is a must if a business wants to succeed today. It's even more important for small and midsize businesses that need every advantage to stand out among their competitors...

By Boris Dzhingarov, Issued by Monetary Library 7 Oct 2016

Native content - a brand's dilemma
Native content - a brand's dilemma

The phrase 'native content' sends shivers down my spine, leaving me terrified and dumbfounded in equal measure...

By Charlie Stewart 29 Sep 2016

Five reasons why every business needs a company blog
Five reasons why every business needs a company blog

Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

By Boris Dzhingarov, Issued by Monetary Library 22 Sep 2016

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