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Understanding responsive and mobile website design
Understanding responsive and mobile website design

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

By Chemory Gunko 16 Jan 2015 10:15

Anton Harber
Editors must edit without fear of being attacked

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

By Anton Harber 16 Jan 2015 05:59

Peter Mann
Networks' coverage of Paris terror attacks was a hopeless failure

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)...

By Peter Mann 13 Jan 2015 13:15

Anton Harber
Confronting racism on the internet: A response to Nzimande

Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it?

By Anton Harber 8 Jan 2015 14:10

Which businesses are under threat in 2015?
Which businesses are under threat in 2015?

While everyone enjoys progress, it doesn't necessarily mean we'll be benefitting - discover the true impact of digital media...

By Tauriq Moosa 6 Jan 2015 05:03

Sid Peimer
How Social Proof affects our behaviour

Mrs Keech (a pseudonym) was gifted with automatic writing. Basically she got messages from The Guardians of outer space, and would share the information with a small group...

By Sid Peimer 5 Jan 2015 04:39

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

Which social channels are right for your brand? - Mark 1
Which social channels are right for your brand?

With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen...

By Daniel Schmidt, Issued by Mark 1 18 Dec 2014 11:39

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

No need for publishers to panic about programmatic buying
No need for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers...

By Chanel MacKay 1 Dec 2014 15:00

SEO is always evolving - find out how
SEO is always evolving - find out how

Google no longer looks at single keywords in isolation and probably hasn't done for some time and this is where we see terms like topic modelling and semantic search appearing in our SEO vocabulary...

By Graeme Stiles 1 Dec 2014 14:00

Stephen Sandmann
Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

SEO or Search Engine Optimisation is all about making the most of the global phenomenon, which is the Google search engine...

By Stephen Sandmann 27 Nov 2014 05:13

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

Leon Marinus
Seven tips when making your own YouTube videos for your business

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure...

By Leon Marinus 11 Nov 2014 14:30

Anton Harber
Space for independent, critical media is under siege

Senior journalist Tony Weaver faced a company disciplinary hearing because he questioned why the Cape Times cut an advertiser's logo out of a photograph of a shooting in a supermarket...

By Anton Harber 7 Nov 2014 06:04

Content: Skate or fall - it's that simple
Content: Skate or fall - it's that simple

I once heard someone say that his passion for skateboarding stems from being able to teach kids how to fall - or 'bail', in skateboarders' lingo. This piqued my interest...

By Catherine Milward-Bridges 6 Nov 2014 10:01

Hear the human story
Hear the human story

This week Al Jazeera English launched its global marketing and communications campaign. The campaign, Hear the Human Story, was launched first Johannesburg, and then in London, to be followed by Sydney, Australia. (video)

By Danette Breitenbach 5 Nov 2014 06:46

How to write strategically online
How to write strategically online

While writing is something we can all do, the same cannot be said for writing strategically online. The average social media user is usually brash and writes whatever and however they think and feel...

By Kamogelo Modise 3 Nov 2014 14:10

Nick Durrant
Selecting the right CMS platform

A good CMS should save your business time and money, unfortunately knowing which platform is right for you, is not as simple...

By Nick Durrant 28 Oct 2014 14:00

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Marion Scher
What is the media's role in South Africa today?

Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question...

By Marion Scher 17 Sep 2014 06:32

Christopher Smith
The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

Thamsanqa Malinga
C'mon now, what breaking news is this?

The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader...

By Thamsanqa Malinga 16 Sep 2014 09:45

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

By Veruschka Khan 12 Sep 2014 14:00

Danette Breitenbach
Advertising industry well represented at inaugural Social Media Week

It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week...

By Danette Breitenbach 4 Sep 2014 10:28

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