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Boris Dzhingarov
2017 marketing strategies for your service-based business

If you want to be among the businesses that survive years from now, you need an excellent marketing strategy. In 2017, that means embracing the digital world and connecting your service-based business with those who need your services most...

By Boris Dzhingarov, Issued by Monetary Library 21 Jul 2017

#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa
#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa

This week is Holly Meadows' first as editor of Cosmopolitan South Africa. She succeeds Kerrie Simon-Lawrence, who is returning to Australia.

By Jessica Tennant 4 Jul 2017

#Newsmaker: Kojo Baffoe the Afropolitan
#Newsmaker: Kojo Baffoe the Afropolitan

The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine.

By Jessica Tennant 26 Jun 2017

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

By Jessica Tennant 22 Jun 2017

Boris Dzhingarov
Successfully branding your blog - A necessity in the modern marketing world

The brand you have for your business is your image. This is how people will perceive you. Your blog needs to be properly branded so that you can survive in the modern marketing world...

By Boris Dzhingarov, Issued by Monetary Library 21 Jun 2017

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 20 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy...

By Chris Botha 7 Jun 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others...

By Chris Brewer 22 May 2017

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

Boris Dzhingarov
Why people pay for online advice

Asking for help, especially advice, is something many people avoid because they think it makes them look bad. When people are online, however, there's less risk involved because the internet provides a cloak of anonymity...

By Boris Dzhingarov, Issued by Monetary Library 12 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard...

By Jessica Tennant 8 May 2017

Boris Dzhingarov
Marketing yourself as a budding freelance writer

There are thousands of people out there competing for the same work that you want. You have to be good to compete, but you've also got to be visible to compete...

By Boris Dzhingarov, Issued by Monetary Library 31 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 28 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

#IAmEllen
#IAmEllen

The brainstorming space is an incredibly malleable one. Not all ideas are manufactured within the confines of four glass walls of the boardroom. Some of them are composed – with theme tune – in the shower. In this instance, however, the organic, creative process used client-agency voice notes as the catalyst...

By Mike Sharman 6 Mar 2017

Boris Dzhingarov
Reasons why your business needs an online presence

In the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital...

By Boris Dzhingarov, Issued by Monetary Library 27 Feb 2017

What do global brands need to know about the SA social media market?
What do global brands need to know about the SA social media market?

As an English girl living in South Africa for the last year, I have noticed stark differences in the ways brands and their audiences behave online. Not only are the content themes noticeably different to the European way of thinking...

By Emma Glover 23 Jan 2017

123RF
Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...

By Chemory Gunko 13 Jan 2017

Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

It is a massive understatement to say that it is an interesting time for Western democracy...

By Jim Egan 12 Jan 2017

Image ©
Webfluential: influencer firm to shutter agency operations

Influencer marketing company Webfluential has confirmed that it will be shutting down its local agency operations, Memeburn has learnt...

By Hadlee Simons 21 Dec 2016

Boris Dzhingarov
Important questions you should answer before starting an online business

Have you dreamt about starting your own online business? It's something many people are considering and it could change your life forever...

By Boris Dzhingarov, Issued by Monetary Library 13 Dec 2016

The new smart car and Zando #UnfollowTheNorm campaign creates intrigue
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue

In a first for South Africa, the new smart forfour is being introduced directly onto the pages of Africa's largest online retailer, Zando...

By Angie White 12 Dec 2016

Huffington Post to empower communities
Huffington Post to empower communities

The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd...

By Danette Breitenbach 28 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Fake news ©
Fake news in South Africa: Five websites you should definitely avoid

Whether it's to simply hoodwink people or to generate ad revenue, fake news websites have received mainstream attention in recent months...

By Hadlee Simons 22 Nov 2016

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