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SABC plan is antithesis of open journalism

On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism"...

By Anton Harber 25 Jul 2014 06:25

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

The value of broadcast monitoring

The instant nature of communication has seen the media cycle being driven by social networking with broadcast, online, and print building from there...

By Jaco Pienaar 10 Jul 2014 13:55

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

Not even on social media can, or should, a brand be a friend

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future...

By Natalie Jardine 7 Jul 2014 06:25

The internet: Website & SEO synergy from a South African perspective

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

By Stephen Sandmann 4 Jul 2014 08:03

Best memes of World Cup week

Don't you just love the interwebs? How did we ever watch or experience major events without it? It's like being in a room with the world's best comedians and commentators...

By Louise Marsland 4 Jul 2014 05:54

Survé: SA's Murdoch?

I have been wondering whether it is fair and useful to think of Iqbal Survé, the new owner of the Independent newspaper group, as SA's Rupert Murdoch.

By Anton Harber 4 Jul 2014 05:52

Memes in modern branding

From performing a nek nomination or the evolved RAK nomination, to being pulled into a company Harlem Shake we have all been exposed to memes in our daily lives, whether we are aware of them or not.

By Estee Cockcroft 3 Jul 2014 14:24

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

The next decade of disruption

As a teenager in the 1980s, I had high expectations of the future, like, in the Year 2000...

By Louise Marsland 27 Jun 2014 05:47

Media need to invest in compelling content

So, how are our newsrooms are doing in the digital world when compared with those overseas?

By Anton Harber 27 Jun 2014 05:17

Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

Dear Journo...

This letter has been a long time coming...

By Lucinda Boddy 19 Jun 2014 06:54

Social media: Stay safe online

Social media has more than its fair share of malicious content - here are some tips on how to avoid it, and keep your children out of harm's way.

By Carey van Vlaanderen 12 Jun 2014 05:30

[IMCC] Addressing the 'marketing messaging mess'

One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past.

By Sindy Peters 10 Jun 2014 12:15

Why does social media matter?

Last night I almost posted about poo on Facebook. Again. Really. Then I stopped myself. And decided to write a whole trends column about it instead.

By Louise Marsland 6 Jun 2014 06:59

Awards put spotlight on values in the media

Journalism awards provide one of the few occasions when underpaid and undervalued journalists can get positive recognition...

By Anton Harber 5 Jun 2014 07:31

The hidden sales opportunities in YouTube videos

YouTube has become one of the first places consumers go to for 'How to' advice on the Internet, attracting more than 1 billion unique visitors per month.

By Ian Henderson 4 Jun 2014 14:28

The internet of business

With the dictionary definition of the internet being a vast computer network linking smaller computer networks worldwide, my comprehension of the digital world in the professional sphere came full circle.

By Kamogelo Modise 4 Jun 2014 14:03

Commercialising the YouTube experience

YouTube's first-ever video upload was of Jawed Karim (the site's co-founder) looking a little awkward during a trip to the zoo. Since then, we've seen a host of other shareworthy content... (video)

By Mike Silver 2 Jun 2014 05:28

Moving from hearing to listening

Social networking has changed the way consumers engage with brands. The likes of Facebook and Twitter mean people can more easily question things like quality, service levels, and product reliability. This forces brands to respond or risk facing reputational damage.

By Jaco Pienaar 30 May 2014 15:05

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