Online Media contributor articles

Your industry
A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

[TrendTalk] Don't skewer your clients on #AskTwitter
[TrendTalk] Don't skewer your clients on #AskTwitter

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

By Louise Marsland 10 Jul 2015 12:12

Why your small business needs content marketing
Why your small business needs content marketing

Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact...

By Charles Mburugu 10 Jul 2015 11:50

Feeding the hungry mouth - internet journalism
Feeding the hungry mouth - internet journalism

There's been a lot said about the demise of print journalism. Replacing it we have online journalism in the form of both electronic and print media organisations rushing to refresh their pages every hour...

By Marion Scher 8 Jul 2015 13:50

Google and content: Still dating after all these years
Google and content: Still dating after all these years

Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes...

By Catherine Black 6 Jul 2015 07:20

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

When does a blogger become an influencer?
When does a blogger become an influencer?

Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication.

By Kerry Botha 26 Jun 2015 13:33

[NewsMaker] Talib Sadik
[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

Unlocking customer equity with valuable content
Unlocking customer equity with valuable content

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales...

By Scott Cundill 15 Jun 2015 13:53

Chris Brewer
Is the age of the email drawing to a close?

Hands up all those people who remember telegrams and telex machines?

By Chris Brewer, Issued by Brewer's Advertising Data 15 Jun 2015 10:52

The latest trends in web design that are irresistibly awesome
The latest trends in web design that are irresistibly awesome

Web technology marches on to the drumming sound of various cultures of innovation. With each beat, it makes progress and reforms the way the web is done...

By Manas Kumar 10 Jun 2015 13:22

Customisation: the birth of a new consumer
Customisation: the birth of a new consumer

The internet age. Never has there been a technology that has had such an impact on the way humankind functions as the World Wide Web. Except maybe the invention of the wheel, that was pretty big as well...

By Germarie Bruwer 4 Jun 2015 13:31

Digital marketing innovation with Google Voice Search
Digital marketing innovation with Google Voice Search

Google recently got the digital marketer inside me intrigued with their "OK Google" advertising campaign, which the 72andSunny advertising agency produced for Google and rolled out in New York...

By Stephen Sandmann 1 Jun 2015 07:20

Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

By Roxana Bouwer 27 May 2015 06:47

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

How to create shareable content
How to create shareable content

You'll be happy to know that rarely is a lack of shares indicative of a lack of quality. There's probably nothing wrong with your article content wise...

By Alesia Hsiao 10 May 2015 08:22

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

Greg Forbes
This headline is not a clickbait link

Clickbait headlines, designed to entice people to click through to a particular article, may seem like clever tools to boost page views, but they have the potential to destroy credibility in the long run...

By Greg Forbes, Issued by Lion's Wing 13 Apr 2015 09:53

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Chris Moerdyk
Why newspapers and magazines are giving print a bad name

Print is by no means dead. Far from it. The growing perception that it is dying falls squarely on those newspapers and magazines that seem to have some kind of death wish...

By Chris Moerdyk 13 Mar 2015 15:46

Chris Brewer
Making a tit of yourself in the media

There's been a lot of bleating recently about "freedom of the press". It picked up momentum at the State Of The Nation Address when the cell phone signals were jammed...

By Chris Brewer 2 Mar 2015 14:17

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Why your small business should be making use of SEO
Why your small business should be making use of SEO

Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

By Sophie Baker 24 Feb 2015 08:00

Online video news: what works, what doesn't and what the future holds
Online video news: what works, what doesn't and what the future holds

South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

By Dan Calderwood 23 Feb 2015 08:00

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Anton Harber
Investment in people keeps news groups afloat

At a Future of News seminar at the University of the Witwatersrand last week, Financial Times (FT) of London managing editor James Lamont told how they had turned that operation around...

By Anton Harber 13 Feb 2015 05:55

Next >