14 Feb 2011


Love to loathe Valentine's ads

In response to a tweet cursing Valentine's ads, my colleague and Africa marketing editor, Sindy Peters, said she sees a far away future in which day doesn't exist (responses about capitalist commercialism, evolution and natural selection leading to the death of V-day followed). It seems the original twit, er, poster, isn't alone in their loathing sentiment over ads, as another friend of mine took to Facebook with complaints over V-day radio slots. And while I'm a pseudo-hater (I'll bash the day along with everyone else, but feel absurdly pleased with whatever gift I get), I have to agree with the advertising overkill schtick; in particular, the tackiness of some of the spots. The highlight of my friend's horror was one which went, "Nothing says love more than 50% off..." Who else sees what's wrong with this picture? I can understand that many of us are still watching our pennies, and I'm all for specials and 3-for-2 boxes of chocolate (it's chocolate), but these kind of discount promotionals are cheaper than a rugby team's no. 2 in pleather. Perhaps something like "Nothing says love like a three carat diamond ring, but just so it doesn't send you into financial ruin, we'll give you 50% off," would be more appropriate. Okay, so that would need to be polished but you get my drift.

Another classic I saw posted on the social space today was "Sales ad at a store: 'You are my one and only' valentine cards, now on sale: 4 for R5.[sic]" This must have been a joke though; you'd never find cards that cheap in this country. And then of course, a few years ago, there was that line of cards for the other lover that said things like "I wish I met you first" and "One day, it'll just be the two of us". I'm not sure how well that concept took off as I've never seen them again, but hopefully some of this year's ads will follow suit into the black hole of bad ideas, never to be seen or heard again.

Still, love it or hate it, however you plan to spend your evening (out on the town with your significant other or at home with the cat) may you have a happy Valetine's Day!


Shan Radcliffe, Retail editor
Please send retail news to: retailnews@bizcommunity.com
Responses to this column welcomed in our new online editor's column archive.
Image courtesy of FreeDigitalPhotos.net and Idea go

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Editorial news

Retail


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Africa's engagement with China, India reshapes global economy - report
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New cheese making contest from Woolworths
Cheese makers who are considering launching a new cheese, or who have launched a novelty cheese in the previous 12 months that's not currently sold in retail supermarkets, are encouraged to enter Woolworths first Cheese Makers' Challenge. The winning cheese in each category will be sold exclusively through Woolworths for an agreed period. Read more >>

HCI has acquired a 33.9% stake in KWV
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New Metal competition theme announced
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Associations


Entrepreneur of the Year announced
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Banking & Finance


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Brand news


Engen acquires operations in Mauritius, Tanzania
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Clothing & Textiles


Joburg Fashion Week opens with Die Vorm
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Egypt textile workers stage strike
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Commercial property


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Corporate Social Investment



Distribution



Exhibitions & Events


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AB7, SAITEX on events calendar
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Tomorrow's leaders in Sandton
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FMCG


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Green sustainability


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Health & Safety



Hospitality



Import/Export



Packaging


Packaging as an experience
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Regulatory


Supreme violated the meat safety laws
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Govt acts on frozen chicken saga
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Research


Searching for love this Valentine's Day
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Retail marketing



Retailers



Security


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Technology


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Training


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International news
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January 2011 US search engine rankings
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Company news

FMCG


Capture your moment of longer lasting pleasure with Häagen-Dazs ice cream this Valentine's - General Mills
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BizLounge
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Jobs offered
Sales Assistant Manager - Cape Town
HomeChoice has an opportunity for a sales assistant manager with a marketing or business degree and two years' supervisory experience. Read more >>


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Quotes
"Laughter is an instant vacation." - Milton Berle
"Don't dream it, be it." - The Rocky Horror Picture Show (1975)
"Start by doing what is necessary, then do what is possible, and suddenly you are doing the impossible." - St. Francis of Assisi
"If you change the way you look at things, the things you look at change." - Wayne Dyer
"If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price." - Rudyard Kipling


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