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 | MIKE BROOM Clicks' blunder was easily avoidable. Was it worth the gamble, if intentional, or will it damage the brand within the hair care sector, or in the larger brand equity. What was the damage? read |
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| Branding |
 | JESSICA TENNANT Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI... Read |
| CRM, CX, UX |
 | MARIUS WAIT The average South African consumer sees loyalty programmes as valuable and as an economic benefit, and are generally committed to such programmes... Read |
| Digital |
 | LEIGH-ANNE ACQUISTO It only took half a year, but in that time the world as we know it changed forever. Even though certain aspects of life are likely to revert to type, there are both big differences and small variations which have affected much of how we'll do life going forward... Read |
| Film & Cinematography |
 | South African-produced conservation documentary The Edge of Existence will make its debut at four international film festivals over the next two months... Read |
| Marketing |
 | An SME Marketing Landscape Survey reveals that SMEs in Southern Africa see the need for a marketing strategy but do not plan or track their results efficiently... Read |
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| Online Media |
 | ISSUED BY BROAD MEDIA MyBroadband has helped hundreds of South African IT and telecoms companies to increase their brand awareness and sign up new customers... Read |
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| Radio |
 | ISSUED BY PRIMEDIA BROADCASTING It's back to business! Leading commercial music radio station 947 has expanded its physical broadcast studio footprint to include a satellite studio at Montecasino - Fourways, Johannesburg... Read |
| Social Media |
 | ISSUED BY OGILVY SOUTH AFRICA Ogilvy has become the first agency brand to reach an impressive social media milestone: one million followers on LinkedIn... Read |
| Behind the Selfie |
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| Africa |
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 | MARIA ODLAND & JUSTINE INA DAVIES Cardiovascular diseases and their risk factors, such as diabetes and high blood pressure, are major causes of death and disability globally. Read |
| Business |
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 | The sky is indeed the limit for South Africa's bold and innovative entrepreneurs, as TikTok in partnership with The Gritti Fund launch the innovative and daring Pitch Up in The Sky... Read |
 | CHARLEEN DUNCAN The University of the Western Cape's Centre for Entrepreneurship and Innovation (CEI) hosted a webinar entitled Techpreneurship: Is this a viable option for your future? Read |
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 | Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. |
| Quotes |
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Thucydides "The secret to happiness is freedom... And the secret to freedom is courage." |
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| New business |
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- Woolworths South Africa appoints Flume - more info
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- Tribeca PR appoint Caitlin Robertson as account director - more info
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