TBWA enlists Lazarusman for MTN’s Deaf Awareness Month with Fort
TBWA and Fort recently produced a music video for MTN and Lazarusman’s “Defbars” – a song that only uses sign-language. The video is part of MTN’s campaign for Deaf Awareness Month, which is aimed at spreading awareness of the emergency number *130*3272*29# .
The song came with a beat that was produced specifically for deaf people, using production techniques that allow the deaf community to feel the beat in the absence of hearing it.
I wrote a piece, got it translated into sign language and then learnt how to sign and shot this video to celebrate #DeafAwarenessMonth.
— LazarusMan (@HouseOfLazarus) September 27, 2019
The message is clear "Your word does need to be loud to be heard". pic.twitter.com/BlhXheUEDp