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Embodying the promise of convenience

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Integer, the newly launched home loan provider, recently boosted its advertising reach by unveiling a fleet of 25 Integer-branded vehicles. Says Simon Stockley, Integer CEO, “Integer doesn't have a branch infrastructure and the cars provide us with a street presence – they are our mobile billboards. They are already proving effective as our mobile consultants receive at least five calls a month because people are seeing branded cars. We believe the branded cars embody our service promise of convenience.” For now, the cars may be seen in Cape Town, Durban and Gauteng.


[7 Mar 2008 09:08]


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

    For more information visit www.brandmagazine.co.za





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