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Taking celebs to the fairway and the fairway to the streets
The final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is about urban consumers reclaiming the streets and is designed to be played in confined spaces, using American Scramble rules and a specialised softer Qolf ball to avoid serious damage to property. The music video involved a collaboration of talent to communicate the Miller Dollar Golf Series campaign concept.


[15 Sep 2006 14:20]


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Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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