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Back the Boks every time your phone rings
The must-have cell accessory ahead of Sunday's Bok semifinal against Argentina in the 2007 Rugby World Cup, according to The Times, is its Zulu Haka ringtone. Mixed by Gregor Rohrig, deputy multimedia editor at The Times, the newspaper is promoting the ringtone in its Friday edition and on the Internet through its new QR barcode communication medium.


[12 Oct 2007 09:59]


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